Best Practices Articles

What Is the Best-of-Breed Partner Relationship Management Platform
A best-of-breed partner relationship management platform should address the management of the partner lifecycle...
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Partner Relationship Management

What Is a Best-of-Breed Partner Relationship Management Platform?
The five core elements of a best-of-breed partner relationship management are partner recruitment, partner onboarding, partner training, partner...
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What Does Channel Marketing Automation Platform Need To Succeed
Channel management is complex. We have explored this complexity from a variety of perspectives...
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Channel Marketing Automation

What Does Your Channel Marketing Automation Platform Need To Succeed?
With the right channel management solutions you can tame the complexity and truly unleash...
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Through-Channel Marketing Automation: Must-Haves
Let’s begin this discussion by taking a stab at defining through-channel marketing automation (TCMA)....
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Five Core Areas for Deploying Channel Marketing Automation
What is channel marketing automation? It’s about automating core channel marketing process steps that...
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Channel Marketing Automation

5 Core Areas for Deploying Channel Marketing Automation
Partner lifecycle management has five basic steps: partner recruitment, partner onboarding, partner training, partner...
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10 Keys To Launching Successful Outbound Marketing Campaigns
To be effective at outbound marketing, one must first have a clear understanding of...
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Driving Inbound Marketing Leads Through Effective Website Conversion
Inbound marketing is all about bringing in leads. Right? The whole purpose is to...
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Evolution of Channel Marketing Software
Over the past three decades, the channel has become a very important way for...
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Redefining Channel Management Through A Unified Lens
We‘ve already explored in multiple earlier articles the complexity of channel management. It is...
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4 Values You Should Communicate through Any Cold Calling Script
Each of us knows what it feels like to receive a cold call and...
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