Partner Relationship Management
Podcast – What Is Partner Relationship Management (PRM)?
The discipline that embodies the principles and tactics of managing channel partners is called partner relationship management (PRM) or channel relationship management. This podcast discusses the basic steps that a...
ZINFI Expands Its Channel Management Platform, Introducing Advanced Through Channel Marketing Automation Applications
ZINFI’s Unified Partner Management SaaS Platform Expands Significantly with the Introduction of a Multi-Touch, Drag-and-Drop Campaign Canvass for Its Through-Channel Marketing Automation Applications Pleasanton, CA — January 16, 2020 —...
What Is Co-Branding? Full Explainer
Co-branding is a term used in marketing where two brands are used together to advertise or promote a specific set of products and services. Co-branding strategies are used in both...
Co-Branding
Podcast – What Is Co-Branding?
Co-branding is a term used in marketing where two brands are used together to advertise or promote a specific set of products and services. In this podcast let’s take a...
Channel Management
Podcast – What is Channel Management?
The word “channel” indicates a passageway through which something flows. Channel management is a discipline in management science in which a vendor organization or “brand” creates, captures and fulfils market...
What Is Channel Management?
Channel Management is the organized discipline governing how a vendor creates and fulfills market demand by utilizing a network of channel partners or ecosystem players. It is critical because it...
ZINFI Ends 2019 with Growth and Recognition from Customers as a Leading Partner Relationship Management Software Vendor
ZINFI Acquires Multiple New Enterprise Customers for Its Industry-Leading Partner Relationship Management Solutions, Expanding Customer Base by Nearly 60% Pleasanton, CA — January 07, 2020 — ZINFI Technologies, Inc., a...
ZINFI Platform Once Again Named a Leader in G2’s Winter 2019 Results for Partner Management Software
Authentic, unbiased reviews from G2 user community, as well as data aggregated from online sources and social networks, again earn ZINFI a spot in the G2 “Leaders” quadrant; platform earns...
Lead Management. Leads Everywhere… How to Pick the Right Automation Software
In our earlier articles on lead management, we discussed why it is essential to have the right strategy, structure, staffing and systems. As a part of building the right systems,...
Lead Management
Podcast – Lead Management Everywhere… How to Pick the Right Automation Software
Picking the right lead management software is critical to making an overall lead management program a reality. The primary objective of lead management software is to streamline workflows, approvals and...
ZINFI Launches Industry First SCORM Compliant Advanced Learning Management System (LMS) for Its Partner Relationship Management Solution
Channel Management Organizations Can Now Offer Advanced Learning Management System (LMS) to Their Partner Networks That Is Compliant with SCORM, xAPI, cmi5 and AICC Standards Pleasanton, CA — December 12,...
Lead Management. Everywhere Leads… How to Pick and Build the Right Systems
Once you have figured out your lead management strategy, structure and staffing plans, it‘s essential that you have the right systems in place to truly build a world-class lead management...