Best Practices Articles

ZINFI Ends 2016 with Exponential Growth and Recognition from Multiple Industry Analysts as a Leading PRM Software Provider
2016 was a great year for ZINFI and its customers, as the company acquired...
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Channel Trivia: What Does the Acronym PRM Stand For?
The most commonly used term in channel management is partner relationship management (PRM). However,...
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What is Similar or Different About Using PRM Versus CRM for Partner Management?
The acronym PRM stands for partner relationship management; CRM stands for customer relationship management....
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Partner Relationship Management

What is Similar or Different About Using Partner Relationship Management Versus CRM for Partner Management?
There are some fundamental differences between Partner Relationship Management (PRM) and Customer Relationship Management...
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ZINFI is Highlighted in Latest Research Report on Partner Relationship Management Platforms
ZINFI’s partner relationship management SaaS application is reviewed based on nine separate criteria used...
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ZINFI Launches an Industry-First Online Best Practices Library on Channel Marketing Automation and Management
Library offers channel marketing professionals hundreds of informative videos, podcasts, ebooks and articles. Pleasanton,...
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Clarktel Telecommunications Uses NEC Channel Marketing Partner Portal to Generate Leads, Build Pipeline and Close Sales
Use of the NEC partner portal, a core component of ZINFI’s Unified Partner Management...
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“Must Haves” for Your PRM Software to Increase Partner Engagement
Partner relationship management (PRM) is an important set of activities in channel management. Over...
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Partner Relationship Management

“Must Haves” for PRM Software to Increase Partner Engagement
Over the past decade, multiple SaaS vendors like ZINFI have brought significant innovation to...
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How Channel Marketing Automation Is Changing Channel Management
Channel management is about deploying partner recruitment, enhancement, enablement and management programs to drive...
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Clarktel Telecommunications Uses NEC Partner Portal to Generate Leads, Build Pipeline and Close Sales
Clarktel began using NEC’s Channel Marketing Automation partner portal to Generate Leads, Build Pipeline...
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HP Partner Computer House Leverages ZINFI Partner Marketing Services to Dramatically Increase Sales
ZINFI’s partner marketing services resulted in an immediate increase in sales of HP computers...
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