Best Practices Articles
ZINFI Technologies Named a Leader in Independent Research Firm’s 2020 Evaluation of Through-Channel Marketing Automation Platforms

ZINFI Technologies Named a Leader in Independent Research Firm’s 2020 Evaluation of Through-Channel Marketing Automation Platforms

ZINFI recognized for its modular approach to the channel marketing ecosystem Through-Channel Marketing Automation, its advanced workflow and collaboration tools, and its multi-lingual partner marketing concierge services Pleasanton, CA —...
ZINFI Partners with ZoomInfo to Launch an End-to-End Account-Based Channel Marketing Solution

ZINFI Partners with ZoomInfo to Launch an End-to-End Account-Based Channel Marketing Solution

New integrated solution allows enterprises to offer account-based channel marketing capabilities for to- and through-channel marketing activities Pleasanton, CA — April 21, 2020 — ZINFI Technologies, Inc., a company leading...
How the Coronavirus Will Forever Change the Way We Work

How the Coronavirus Will Forever Change the Way We Work

The coronavirus pandemic permanently transformed how businesses operate by accelerating digital adoption, reshaping supply chains and establishing remote collaboration as the dominant model for modern professional work across every industry...
How Coronavirus Will Reshape the Coming Decade

How Coronavirus Will Reshape the Coming Decade

As of today, the market is down 33% from its peak. The Fed is pumping money into the economy as if they were trying to irrigate the Sahara Desert, with...
ZINFI Platform Once Again Named a Leader in G2’s Latest Results for Partner Management Software

ZINFI Platform Once Again Named a Leader in G2’s Latest Results for Partner Management Software

Validated reviews from G2 user community and data aggregated from online sources and social networks again earn ZINFI a spot in the G2 “Leaders” quadrant; platform ranks #2 in satisfaction...
ZINFI Releases Advanced Remote Collaboration Tools for Unified Partner Management

ZINFI Releases Advanced Remote Collaboration Tools for Unified Partner Management

On-Demand Partner Training, Community Engagement and Digital Collaboration Tools, as well as Partner Support Portals, Eliminate the Need for Face-to-Face Meetings Pleasanton, CA — April 01, 2020 — ZINFI Technologies,...
How to Build a Channel Marketing Agency Business

How to Build a Channel Marketing Agency Business

Forrester’s analyst Jay McBain believes the channel marketing services business represents the ”third stage” of business process automation, and predicts the through-channel marketing automation software market—including tens of thousands of...
Building a Differentiated and Defensible Digital Agency Business

Building a Differentiated and Defensible Digital Agency Business

In today’s digital environment, building a digital agency business is not only challenging but also risky. I know this because of my own experience as CEO and founder of ZINFI,...
How Process Automation Competencies Can Grow Your Digital Agency

How Process Automation Competencies Can Grow Your Digital Agency

It’s 11:00 p.m. and you are looking at your cash flow statement, wondering how you are going to prioritize your payroll, expenses, etc. because one client is going to pay...
IPCOM Educates Prospects, Generate Leads and Builds Sales Pipeline for Partner Marketing Management Hybrid Cloud Solutions

IPCOM Educates Prospects, Generate Leads and Builds Sales Pipeline for Partner Marketing Management Hybrid Cloud Solutions

Access to high-quality, customizable content for Hybrid Cloud makes it easy for the telecommunications integrator to communicate with prospects, and the ZINFI reporting module provides insight into campaign effectiveness and...
Telecommunications Integrator IPCOM Uses ZINFI’s Partner Marketing Management Platform to Create Campaigns and Boost Sales

Telecommunications Integrator IPCOM Uses ZINFI’s Partner Marketing Management Platform to Create Campaigns and Boost Sales

IPCOM uses partner marketing management tools from ZINFI to develop customized, co-branded marketing campaigns for Hybrid Cloud solutions Download Success Story PDF » Challenges One of the primary challenges IPCOM...
ZINFI Expands Its Channel Partner Program by Enabling Agency and System Integration Partners via Advanced Administrative Tools

ZINFI Expands Its Channel Partner Program by Enabling Agency and System Integration Partners via Advanced Administrative Tools

ZINFI’s Unified Partner Management SaaS Platform Now Includes an Advanced Set of Administrative Tools for Workflow and Approval Management to Facilitate Collaboration between ZINFI Customers and Their Channel Marketing Agencies...
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