Audio Podcasts
Podcast – Accelerating Engagement and Revenue in Partner Ecosystems Through Structured Performance noimage

Podcast – Accelerating Engagement and Revenue in Partner Ecosystems Through Structured Performance

In this podcast, Craig Booth, a Channel Expert and Founder of Channel Force, discusses the importance of structured performance in partner ecosystems with ZINFI Technologies’ CEO Sugata Sanyal. Booth emphasizes a three-step model—alignment, activation, and acceleration—to boost channel partner engagement and revenue. He highlights the shift from unstructured to structured models, the role of AI and digital selling platforms, and the necessity of building trust and leveraging relationships. Watch the full podcast video here.

Accelerating Engagement and Revenue in Partner Ecosystems Through Structured Performance

 

Best Practices Guidebook

Reimagine Sales Development. Build a Smarter Prospecting Engine img Reimagine Sales Development. Build a Smarter Prospecting Engine
Download Guide

The Zero Trust Imperative: Fortifying Enterprise Security Against AI-Driven Threats img The Zero Trust Imperative: Fortifying Enterprise Security Against AI-Driven Threats
Download Guide

The Modern Partner Ecosystem thumb The Modern Partner Ecosystem Best Practices
Download Guide

Partner Marketing Reimagined: Strategies for Agile thumb Partner Marketing Reimagined: Strategies for Agile, Insight-Led Growth
Download Guide

Scaling with PartnerOps Best Pratices Thumbnail Scaling with PartnerOps Best Pratices
Download Guide

Leading with Partner Programs Best Pratices Thumbnail Leading with Partner Programs Best Pratices
Download Guide
All Guidebooks

Subscribe to our Podcasts