Audio Podcasts
Podcast – Why CRMs Don’t Work as Partner Relationship Management Systems noimage

Podcast – Why CRMs Don’t Work as Partner Relationship Management Systems

Have you thought of using your customer relationship management (CRM) system to manage your partner network? In this video, we explain why that approach is a bad idea that will result in poor functionality and little or no ROI. Partner relationship management has a number of core requirements that today’s CRM systems simply don’t offer. These include modules for partner recruitment, engagement and training, as well as tools for offering campaigns, sales assets, MDF programs, reward and rebates to partners.

Why CRMs Don’t Work as Partner Relationship Management Systems

 

Best Practices Guidebook

The Modern Partner Ecosystem thumb The Modern Partner Ecosystem Best Practices
Download Guide

Partner Marketing Reimagined: Strategies for Agile thumb Partner Marketing Reimagined: Strategies for Agile, Insight-Led Growth
Download Guide

Scaling with PartnerOps Best Pratices Thumbnail Scaling with PartnerOps Best Pratices
Download Guide

Leading with Partner Programs Best Pratices Thumbnail Leading with Partner Programs Best Pratices
Download Guide

The Partner-First Blueprint: Scaling Trust, Intelligence, and Ecosystem Growth Thumbnail The Partner-First Blueprint: Scaling Trust, Intelligence, and Ecosystem Growth
Download Guide

Unlock Scalable Growth with The Partner Marketing Growth Blueprint Thumbnail Unlock Scalable Growth with The Partner Marketing Growth Blueprint
Download Guide

From TikTok to LinkedIn: Social Selling Across the Generational Divide Thumbnail From TikTok to LinkedIn: Social Selling Across the Generational Divide
Download Guide
All Guidebooks

Subscribe to our Podcasts