Partner Relationship Management

Increase Efficiency and Performance

Organizations selling through the channel need to focus on building core processes related to partner relationship management (PRM). To be successful, any partner program requires several key elements. It requires a structured channel program. It requires clear channel policies so partners know exactly what they need to do to perform successfully and how their performance is going to be measured and rewarded. It requires clear programs that address both technical and non-technical aspects of the channel program. Finally, a successful partner program requires a platform that enables a comprehensive, unified approach to channel management.

Business Benefits

  • Increase Partner Performance

    ZINFI’s Partner Relationship Management (PRM) can enable you to build understanding of what programs, policies and processes are working, increase your channel ROI with visibility, you need to change to drive better performance while you increase partner satisfaction of doing business with you.

  • Reduce Overall Cost

    ZINFI’s Partner Relationship Management (PRM) automates labor intensive manual process steps, eliminates errors, and keeps track of various local and global compliance requirements. It also allows you to understand what programs are working and what needs changing by saving more time and additional costs.

  • Increase Intelligence

    ZINFI’s Partner Relationship Management (PRM) empowers you to make better decision by giving you visibility and insights into partner activities and performance across various stages of their engagement with your field organizations with better visibility. This visibility helps you to focus and get better channel ROI.

Feature Modules


  • Modular

    ZINFI’s Partner Relationship Management (PRM) comes with a comprehensive set of 8 individual modules, but you can pick and choose what you need. This allows you to start automating your channel activities based on the defined processes you have today. As you define more channel programs, policies and processes, our PRM platform grows with you at no additional cost.

  • Adaptive

    ZINFI’s Partner Relationship Management (PRM) platform can be quickly configured to fit into your existing infrastructure and connect to other available sub-systems. It also gives you the flexibility to quickly change or modify processes and workflows based on your regional and global needs. This unique ability to apply different workflows to different regions allows you to tailor your channel management approaches around the world based on local requirements.

  • Intelligent

    ZINFI’s Partner Relationship Management (PRM) platform gives you an integrated, 360-degree view of your channel programs, policies and processes to drive partner performance. The more modules you turn on, the better business intelligence you can gather and correlate programs and policies to high-performing partners and partner tiers. This intelligent approach to channel management enables you to build a high-performing channel.

Technology Partners

Partner Relationship Management microsoft gold partner
Partner Relationship Management Salesforce appexchange Partner
Partner Relationship Management zoominfo
Partner Relationship Management SugerCRM