Partner Relationship Management
Podcast – 7 Ps of Successful Partner Relationship Management
What are the most important factors in effective partner relationship management? Over the years, we have identified seven Ps that are most crucial to success: product, profitability, placement, programs, promotions,...
Partner Relationship Management
Podcast – How to Create an Integrated Framework for Partner Relationship Management
While success of a channel program depends on factors like end user value proposition, partner business proposition and overall market growth opportunity, it takes an integrated partner relationship management (PRM)...
Partner Relationship Management
Podcast – Five Mistakes to Avoid in Partner Relationship Management
There are plenty of mistakes vendors can make across the channel as they pursue a partner relationship management strategy, but this podcast focuses on the five most common ones: overdistribution,...
Partner Relationship Management
Podcast – What Is a Best-of-Breed Partner Relationship Management Platform?
What are the core capabilities that any best-of-breed partner relationship management (PRM) platform must have? In this podcast, we discuss five key phases of the partner management lifecycle that a...
Partner Relationship Management
Podcast – Why CRMs Don’t Work as Partner Relationship Management Systems
Have you thought of using your customer relationship management (CRM) system to manage your partner network? In this video, we explain why that approach is a bad idea that will...
Partner Relationship Management
Podcast – How to Ramp to Revenue Faster Using PRM Software
When you are recruiting and onboarding new and existing partners, using manual processes for tasks like partner sign-up, partner onboarding and partner tracking can create frustrating bottlenecks and inefficiencies. In...
Partner Relationship Management
Podcast – Top Ten Partner Relationship Management Trends to Watch in 2023
The world of partner relationship management is changing rapidly, driven by a number of economic developments, including Covid, the normalization of hybrid work, and jobless growth, but also by a...
PRM
Podcast – How to Use PRMs to Manage Commission Payments to Your Partners
In this podcast, we will explore briefly what a Partner Relationship Management (PRM) platform does, and how and why commission management and associated payment management need to be a part...
Partner Relationship Management
Podcast – 5 Core Partner Relationship Management (PRM) Best Practices
Implementing channel sales is a very complex undertaking, and it’s easy to get off track. Here are the 5 core partner relationship management best practices to help you scale.
Partner Relationship Management
Podcast – Partner Relationship Management Channel Management Maturity: How to Get There
In this podcast, we will discover how to get to channel maturity in a methodical and efficient way that spurs further growth. This is based on our engagement with thousands...
Partner Relationship Management
Podcast – What is Partner Relationship Management?
The discipline that embodies the principles and tactics of managing channel partners is called partner relationship management (PRM) or channel relationship management. In this podcast, we’re going to talk about Partner Relationship Management–what...
Partner Relationhsip Management
Podcast – Salesforce Partner Relationship Management Pluses and Minuses
Salesforce’s core strategy is to provide a few core applications around customer relationship management (CRM), service management and marketing, and allow independent service providers to connect to its platform and...