Audio Podcasts
Podcast – What is Channel Management? noimage

Podcast – What is Channel Management?

The word “channel” indicates a passageway through which something flows. Channel management is a discipline in management science in which a vendor organization or “brand” creates, captures and fulfils market demand via another set of organizations who act as channel partners and ecosystem players for the subject vendor.  In this podcast, we will expand on this basic view of channel management and attempt to explain in more detail how it functions in real-life scenarios.

What is Channel Management?

 

Best Practices Guidebook

Reimagine Sales Development. Build a Smarter Prospecting Engine img Reimagine Sales Development. Build a Smarter Prospecting Engine
Download Guide

The Zero Trust Imperative: Fortifying Enterprise Security Against AI-Driven Threats img The Zero Trust Imperative: Fortifying Enterprise Security Against AI-Driven Threats
Download Guide

The Modern Partner Ecosystem thumb The Modern Partner Ecosystem Best Practices
Download Guide

Partner Marketing Reimagined: Strategies for Agile thumb Partner Marketing Reimagined: Strategies for Agile, Insight-Led Growth
Download Guide

Scaling with PartnerOps Best Pratices Thumbnail Scaling with PartnerOps Best Pratices
Download Guide

Leading with Partner Programs Best Pratices Thumbnail Leading with Partner Programs Best Pratices
Download Guide
All Guidebooks

Subscribe to our Podcasts