Best Practices Articles
How to Scale a Business: The Definitive Guide to the E-Myth Framework

How to Scale a Business: The Definitive Guide to the E-Myth Framework

Learning how to scale a business requires shifting from technician-driven effort to a system-driven architecture that operates independently. Founders who master this transition move from working inside daily operations to...

Channel Management

Podcast – Channel Management Maturity: How to Get There

Podcast – Channel Management Maturity: How to Get There

ZINFI Technologies' podcast series delves into channel management maturity, emphasizing the need for companies to evolve from antiquated methods that hinder growth. They present a four-step framework for partner lifecycle...

Channel Management

Podcast – How Do You Define Channel Management?

Podcast – How Do You Define Channel Management?

What is channel management and why does it matter? In this podcast, we go back to fundamentals by looking at various meanings of the word “channel” and then offering our...

Channel Management

Podcast – Why Channel Management Varies Around the World

Podcast – Why Channel Management Varies Around the World

Channel management activities tend to vary considerably from one country or region to another. Have you ever wondered why? In this podcast, we take a detailed look at variations in...

Channel Management

Podcast – The 6 C’s of Channel Management: How to Drive Growth

Podcast – The 6 C’s of Channel Management: How to Drive Growth

Each type of channel’s lifecycle is essentially the same – recruit, onboard, enable, transact, and manage. Each of these components should be considered when mapping out an overall channel strategy....

Channel Management

Podcast – Channel Management: Ready, Set and Remote

Podcast – Channel Management: Ready, Set and Remote

This podcast explores how you can get started on a remote management strategy for your channel partner network that suddenly needs more support faster as some deals appear to be...

Channel Management

Podcast – What is Channel Management?

Podcast – What is Channel Management?

The word “channel” indicates a passageway through which something flows. Channel management is a discipline in management science in which a vendor organization or “brand” creates, captures and fulfils market...
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