Best Practices Videos

Video – How to Create an Integrated Framework for Partner Relationship Management

While the success of a channel program depends on factors like end user value proposition, partner business proposition and overall market growth opportunity, it takes an integrated partner relationship management (PRM) framework to realize the true revenue potential of any organization selling through the channel. This video takes you through the entire framework, from the partner portal and partner recruitment to training, engagement, performance management, multi-partner demand generation, deal registration and more.