Our Blog

All, co-selling

Two business professionals collaborating over a laptop displaying a co-sell platform dashboard.

How to Build a Co-Sell Motion for Outcome-Based Channel Programs: The Co-Sell Platform for Channel Partners

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All, Channel Management Software

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The AI Playbook for Channel Management Software: Three Journeys and the Revenue One That Matters

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Next-Gen PartnerOps Video Podcasts

Kyle Hayes on partner ecosystem management

Next-Gen PartnerOps Video Podcast featuring Kyle Hayes – The Attribution Gap in Partner Ecosystem Management

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All, Channel Partner Management

A strategic diagram illustrating the key pillars of channel partner management in the cybersecurity sector.

Channel Partner Management for Cybersecurity Vendors: Building a Scalable MSSP Partner Program and Go-to-Market Strategy

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All, Channel Partner Management

A diverse group of business professionals collaborating around a digital interface representing a channel partner strategy.

Channel Partner Strategy: How to Build a Partner-Led Go-to-Market with VADs and Recurring Revenue

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All, Partner Programs

A financial graph showing upward growth representing a successful partner program ROI.

Partner Program ROI: How to Measure Channel Performance, Enable Cybersecurity Partners, and Leverage AI for Recurring Revenue

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Press Releases

A photo-realistic 16:9 hero image showing a polished male executive in a tailored dark navy suit. He stands confidently in a sleek, glass-and-steel office during golden hour, looking out a large floor-to-ceiling window at a bustling city skyline. In the foreground, a large, semi-transparent holographic dashboard floats in the air, displaying an extensive Partner Relationship Management (PRM) ecosystem. This ecosystem is visualized through interconnected nodes, glowing performance metrics, star rating indicators, and graphs, illustrating data-driven network optimization. The scene is illuminated by warm, cinematic light and feels aspirational, technical, and enterprise-grade.

G2 Summer 2026 Grid® Report Names ZINFI a Leader in Partner Relationship Management with 4.9-Star Rating, Highest Among PRM Leaders

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All, Partner Relationship Management

partner relationship management mobile-first prm platforms hero image

Leading Mobile‑First PRM Platforms Compared in 2026

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All, PRM Software

A cinematic, photo-realistic wide-angle shot of a diverse enterprise channel marketing team in a modern, open-plan technology office. Four professionals—two women and two men of different ethnicities—are gathered around a large curved monitor displaying a PRM Software dashboard with MDF fund allocation charts, channel pipeline graphs in blue and green, and partner performance scorecards.

Best PRM Software for Partner Marketing Enablement & MDF Management in 2026

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