Best Practices Articles
Next-Gen PartnerOps Video Podcast featuring Shannon Warner – Intel’s Outcome-First Co-Selling in the AI Partner Ecosystem

Next-Gen PartnerOps Video Podcast featuring Shannon Warner – Intel’s Outcome-First Co-Selling in the AI Partner Ecosystem

Intel's Outcome-First Co-Selling in the AI Partner Ecosystem Outcome-first co-selling is a partner ecosystem management model where a vendor maps a customer’s desired business outcome to a specific technology workload,...
Next-Gen PartnerOps Video Podcast featuring Michelle Killebrew – How AI Rewrote the Go-to-Market Playbook

Next-Gen PartnerOps Video Podcast featuring Michelle Killebrew – How AI Rewrote the Go-to-Market Playbook

How AI Rewrote the Go-to-Market Playbook AI rewrote the B2B go-to-market playbook by moving buyer discovery out of gated funnels and into large language models, peer referrals, and online reputation,...
Next-Gen PartnerOps Video Podcast featuring Cliff Simon – Agentic RevOps: Signals, Attribution, and Outcomes

Next-Gen PartnerOps Video Podcast featuring Cliff Simon – Agentic RevOps: Signals, Attribution, and Outcomes

Agentic RevOps: Signals, Attribution, and Outcomes Agentic RevOps is reshaping go-to-market strategy by deploying AI agents to handle research, signal detection, and pipeline preparation — tasks that once required significant...
Next-Gen PartnerOps Video Podcast featuring Kyle Hayes – The Attribution Gap in Partner Ecosystem Management

Next-Gen PartnerOps Video Podcast featuring Kyle Hayes – The Attribution Gap in Partner Ecosystem Management

The Attribution Gap in Partner Ecosystem Management Partner attribution is the structural failure point in most enterprise channel programs. The lead-to-cash motion is well-organized for direct sales, but the partner...
Next-Gen PartnerOps Video Podcast featuring Uddhav Gupta – Distribution Reinvented: AI Playbook for Channel Management

Next-Gen PartnerOps Video Podcast featuring Uddhav Gupta – Distribution Reinvented: AI Playbook for Channel Management

Distribution Reinvented: AI Playbook for Channel Management Distribution and channel management are being transformed by platforms, ecosystems, and AI. The traditional distributor model — focused on warehousing, transactional resale, and...
Next-Gen PartnerOps Video Podcast featuring Crystal Conkle – Brand as Leverage: Marketing in the AI Era

Next-Gen PartnerOps Video Podcast featuring Crystal Conkle – Brand as Leverage: Marketing in the AI Era

Brand as Leverage: Marketing in the AI Era In 2026, partner ecosystem marketing is driven by mind share, not lead volume. Companies don't lose deals because of inferior products or...
Next-Gen PartnerOps Video Podcast featuring Jeff Winter – Why Industry 4.0 Demands Partner Ecosystem Orchestration

Next-Gen PartnerOps Video Podcast featuring Jeff Winter – Why Industry 4.0 Demands Partner Ecosystem Orchestration

Why Industry 4.0 Demands Partner Ecosystem Orchestration Partner ecosystem orchestration connects the independent initiatives within an Industry 4.0 program — modernization, optimization, and transformation pilots — into a unified system...
Next-Gen PartnerOps Video Podcast featuring Scott Brinker – Partner Ecosystem Management: The Multiplayer Advantage

Next-Gen PartnerOps Video Podcast featuring Scott Brinker – Partner Ecosystem Management: The Multiplayer Advantage

Partner Ecosystem Management: The Multiplayer Advantage Partner ecosystem management stands as one of the most enduring competitive advantages for enterprise B2B technology and manufacturing companies — a structural edge that...
Next-Gen PartnerOps Video Podcast featuring Eric Brooker – From Transaction to Relationship: AI and Channel Management

Next-Gen PartnerOps Video Podcast featuring Eric Brooker – From Transaction to Relationship: AI and Channel Management

From Transaction to Relationship: AI and Channel Management The TSD (Technology Solutions Distributor) channel manages over $16 billion in annual revenue through 1,200 suppliers and 12,000 trusted advisors — yet...
Next-Gen PartnerOps Video Podcast featuring Juhi Saha – The Ecosystem Edge: Mastering Ecosystem-Led Growth

Next-Gen PartnerOps Video Podcast featuring Juhi Saha – The Ecosystem Edge: Mastering Ecosystem-Led Growth

The Ecosystem Edge: Mastering Ecosystem-Led Growth This episode features Juhi Saha, CEO of Partner1, who explores the transformative potential of Ecosystem-Led Growth within the B2B technology sector. Drawing on her...
Next-Gen PartnerOps Video Podcast featuring Kameron Olsen – Navigating AI Disruption in Partner Ecosystems

Next-Gen PartnerOps Video Podcast featuring Kameron Olsen – Navigating AI Disruption in Partner Ecosystems

Navigating AI Disruption in Partner Ecosystems The TSD Partner Ecosystem Strategy is facing a massive transformation today. Private equity consolidation and AI adoption are the primary drivers of this change....
Next-Gen PartnerOps Video Podcast featuring Alina Vandenberghe – The Future of SaaS: Agents Replace Software?

Next-Gen PartnerOps Video Podcast featuring Alina Vandenberghe – The Future of SaaS: Agents Replace Software?

The Future of SaaS: Agents Replace Software? The Future of SaaS is fundamentally redefining the software industry by shifting from static tools toward dynamic, autonomous agents that execute complex business...
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