PRM Software
Podcast – How to Conduct Multi-Partner Business Planning with PRM Software
The secret of of business planning success is to have several key components in place from the beginning. Perhaps the most critical component is a planning automation capability provided by...
Partner Relationship Management
Improving Partner Performance Using Partner Relationship Management Software
The primary reason behind poor deployment of PRM software amongst channel organizations is that neither the use cases nor the business benefits from such automation are clear to most channel...
Partner Relationship Management
The Most Important Application in Your Partner Relationship Management Tool
While a channel can provide additional services, such as planning, installation and maintenance support, the ultimate purpose is to sell more. If selling more is the primary purpose of a...
Partner Relationship Management
Five Ways to Drive Prospecting Using Your Partner Relationship Management Tool
In this podcast, we will explore briefly how a PRM tool can help you recruit partners into a prospecting program, train them with the right tools and approaches, enable them...
Partner Relationship Management
How Partner Relationship Management Automation Can Drive Up Partner Satisfaction
Most companies haven’t deployed partner relationship management (PRM) automation to any significant degree. This leaves a lot of low-hanging fruit related to growth and productivity, but also neglects a crucial...
Partner Relationship Management
How Partner Relationship Management Automation Can Untangle Your CRM Mess
Most companies selling through the channel relies on automating their partner management workflow by using their existing CRM infrastructure instead of deploying partner relationship management (PRM) automation. A purpose-built partner...
Partner Relationship Management
How Partner Relationship Management Software Can Reduce Your Operating Costs
In this podcast, we will explore how an enterprise marketing through the channel can deploy partner relationship management software not only to reduce operating costs but also to improve the...
Partner Relationship Management
How You Can Secure Funding for Partner Relationship Management Software
Most organizations - despite enormous need - fail to understand and are unable to articulate how new investments can drive channel productivity and growth. In this podcast, we will explore...
Partner Relationship Management
Five Steps to Best-in-Class Channel Management Using Partner Relationship Management
The right approach to Partner Relationship Management (PRM) also allows organizations selling through the channel to move up the ladder of channel maturity more quickly, in five sequential steps. In...
Partner Relationship Management
What is Similar or Different About Using Partner Relationship Management Versus CRM for Partner Management?
There are some fundamental differences between Partner Relationship Management (PRM) and Customer Relationship Management (CRM) platforms. In this podcast we will discuss some of the similarities between PRM and CRM,...
Partner Relationship Management
“Must Haves” for PRM Software to Increase Partner Engagement
Over the past decade, multiple SaaS vendors like ZINFI have brought significant innovation to market in the PRM software segment to enable a vendor selling through the channel to automate...
Partner Relationship Management
7 Ways to Use Partner Relationship Management Software to Enhance Ease of Doing Business
The complexity of managing a channel can be overwhelming, and that complexity can also make it really hard for partners to do business with the vendor. This is where purpose-built partner...