Partner Relationship Management
Podcast – Helping Channel Partners Co-brand Sales Assets Using Your Partner Relationship Management Tool
The primary focus for Partner Relationship Management tools is automating workflows between a vendor and a partner to make it easy to do business. Most PRM platforms come with a...
Partner Relationship Management
Podcast – Onboarding Your Partners into Your Partner Relationship Management Tool
Despite the rapid growth of Partner Relationship Management over the past few years, onboarding partners into a PRM tool remains a major challenge for most companies. In this podcast, we...
Partner Relationship Management
Podcast – How to Use a Partner Relationship Management Tool to Train Your Partners
To manage an effective training program in a digital world you need a state-of-the art Partner Relationship Management tool that can help you align your programs to your process so...
Partner Relationship Management
Podcast – Managing Leads Using Partner Relationship Management Software
A major focus for any partner relationship management (PRM) program is a unified lead management capability for generating leads and distributing them to partners—but also for allowing partners to generate leads and...
Partner Relationship Management
Podcast – Managing Partners Remotely Using Partner Relationship Management Software
Partner management has existed since commerce existed in pre-historic times, but over the past few decades, with the adoption of digital tools and digitization of commerce, more and more companies...
Partner Relationship Management
Podcast – Connecting Your Salesforce CRM to a Partner Relationship Management Platform
The fact that CRM systems also lack built-in applications essential for PRM means they fall short of providing true Unified Partner Management (UPM). This is why connecting an existing CRM infrastructure like...
Partner Relationship Management
Podcast – Connecting Your HubSpot CRM to a Partner Relationship Management Platform
HubSpot’s superior ease of use and its much-needed native integrations between marketing and sales have allowed it to capture a significant portion of the SMB and mid-market customer base. Many of...
Partner Relationship Management
Podcast – What Can Partner Relationship Management Software Automate?
The key is to figure out how to drive partner recruitment, enablement, management and sales growth in a focused way. This is where partner relationship management (PRM) software can help...
Partner Relationship Management
Podcast – Collaborate Remotely with Your Channel Partners Using Partner Relationship Management Software
There are multiple ways to enable your partners remotely without meeting face-to-face by leveraging partner relationship management (PRM) software. This podcast explores how you can deploy a set of pragmatic...
Partner Relationship Management
Podcast – What Is Partner Relationship Management (PRM)?
The discipline that embodies the principles and tactics of managing channel partners is called partner relationship management (PRM) or channel relationship management. This podcast discusses the basic steps that a...
Partner Relationship Management
Podcast – Three Reasons Why You Should Never Use CRM for PRM
The primary goal for partner relationship management (PRM) automation is to provide a portal that partners can access to learn about the vendor’s solutions, download assets, run marketing campaigns, generate...
Partner Relationship Management
Podcast – Seven Ps of Successful Partner Relationship Management
If you are selling through the channel and wondering how to do more with less and how to drive better performance through partner relationship management, the answer is here. This...