In a post-pandemic work environment, marketing is finally returning to its physical roots. As we come out of our caves and ditch our masks, it is becoming normal again to...

Ecosystem partners come in all shapes and sizes. Onboarding them in your channel marketing management platform can be difficult. However, you can simplify this task significantly by following a basic...

One of the biggest challenges for a vendor in worldwide channel management who rolls out one or more “new” channel programs is to make sure that the partners who are...

Channel marketing management platforms require carefully selected metrics aligned to deployment phases that accurately measure partner adoption, campaign effectiveness and return on investment over time. Organizations that match measurement strategies...