New World of B2B Marketing and Selling: Why Sales Should Report to Marketing
B2B marketing is fundamentally reshaping how companies engage buyers throughout the entire selling process. Digital transformation has shifted power from sales teams to marketing organizations driving buyer education. Sales should...
How PRM Software Automation Can Drive Up Partner Satisfaction
The entire world is getting digitized—from supply chain to manufacturing to service delivery to customer acquisition—but when it comes to the last mile of product and service delivery via a...
How Partner Relationship Management (PRM) Automation Can Untangle Your CRM Mess
If your organization has built a patched-up partner management system by adding applications (or objects) to your existing CRM infrastructure, then it’s likely you are investing enormous resources to answer...
How Partner Relationship Management Software Can Reduce Operating Cost
Digital business process transformation is no longer just a buzzword. It’s real. Companies around the world are streamlining their operations and removing costs from their processes through proper definition of...
How You Can Secure Funding for PRM Software
Budget is tight everywhere. Investment dollars in infrastructure are particularly hard to come by, especially when it comes to channel marketing automation investments. Partner relationship management (PRM) is a necessary...
Five Steps to Best-in-Class Channel Management Using PRM
We have discussed in multiple articles why channel management is complex. With that said, if you are selling through the channel, then there are specific steps your organization can take...
What Is This PRM Thing I Am Hearing About?
If you are seeing a lot of buzz about the term PRM on the web, then you are certainly not the only one. PRM is the acronym for partner relationship...
How Technology Influenced Everything Associated with the U.S. 2016 Election
I voted for the 2016 Election early in November, put my ballot in the mail and then left for a two-week business trip, meeting customers in six cities (London, Kortrijk,...
Channel Trivia: What Does the Acronym PRM Stand For?
The most commonly used term in channel management is partner relationship management (PRM). However, the acronym PRM is used in many other contexts. Here is a short list of multiple...
What is Similar or Different About Using PRM Versus CRM for Partner Management?
The acronym PRM stands for partner relationship management; CRM stands for customer relationship management. PRM and CRM are quite similar in nature, both architecturally and in terms of their functionality....
“Must Haves” for Your PRM Software to Increase Partner Engagement
Partner relationship management (PRM) is an important set of activities in channel management. Over the past decade, multiple SaaS vendors like ZINFI have brought significant innovation to market in the...
How Channel Marketing Automation Is Changing Channel Management
Channel management is about deploying partner recruitment, enhancement, enablement and management programs to drive profitable revenue growth. Channel marketing automation plays a very critical role in making this happen. Across...
