Five Mistakes to Avoid in Partner Relationship Management Platform
Companies selling to the channel need to understand some of the core principles of partner relationship management. In other articles we have discussed why partner relationship management fails, and why...
Future Trends for Partner Portal Software
If you are selling through the channel, it is probably safe to assume that you have a partner portal. There’s nothing ground-breaking about that. However, this is 2016. Do you...
Channel Marketing Automation: 6 Business Benefits
Based on a recent estimate, we believe about 300 or so enterprises have deployed some level of channel marketing automation, and most of these companies have quickly realized a substantial...
What Is Channel Marketing Automation Platform?
Lately there has been a lot of buzz about channel management automation, which comprises partner relationship management, channel marketing automation and channel sales management. However, since this is a relatively...
Can Channel Marketing Learn from Rock and Roll?
Rock and roll musicians, and the industry that has grown up around it, have always been perceived as trailblazers. Innovative ideas and expression have always been a big part of...
10 Ways to Hire Better Call Center Agents
In an age where call centers are growing exponentially, there seems to be a ton of focus on training call center agents. While proper training is absolutely useful and effective,...
3 “Must Haves” for Your Partner Marketing Automation Platform
Partner marketing automation platforms have been around for some time now. In this article, we will talk about how you can drive partner performance around the world by leveraging your...
10 Telemarketing Tips to Control the Conversation in Your Favor
All telemarketers, whether they like it or not, have entered a high-stakes game. In every exchange or interaction by phone, someone is going to come out victorious. The question really...
No One Has Gotten Digital Marketing Right So Far
Digital marketing remains an evolving discipline where no single formula guarantees consistent success, because audiences shift constantly, attention spans shrink rapidly and content saturation overwhelms even well-funded campaigns, requiring marketers...
5 Ways Inside Sales Has Changed
When you look at the sales landscape and the worldwide marketplace, it is obvious that things have changed A LOT over the past 10 to 20 years, particularly when you...
Channel Marketing Automation Should Shift Towards Partner Sales Enablement
Over the past decade — and particularly over the past five years — many channel marketing automation SaaS startups have entered the marketplace with the hope of garnering the interest...
Why Channel Marketing Automation Needs Concierge Support to Succeed
As vendor organizations trying to sell through the channel deploy channel marketing automation platforms to enable their partners to drive demand from their prospect and customer base, vendors may become...
