Do One Really Need This Channel Marketing Automation Platform?
Over the past decade or so, many large organizations have deployed channel marketing automation tools involving partner relationship management (PRM) and partner marketing management (PMM). If you are currently considering...
5 Things Channel Marketing Automation Platform Needs
Over the past decade or so, many companies selling to the channel have invested in some sort of marketing automation tool or platform for their channel activities. More recently, over...
10 Ways To Make The Leap To Video Social Marketing
If 2015 was known as “The Year of the Video”, 2016 has also delivered consistently on that promise. Virtually every social media network is pouring money into their video capabilities....
10 Strategic Ways to Engage in the Digital Marketing Content War
It is no secret that content is still king in the world of digital marketing. There is absolutely no way to get around the need for content to boost search...
5 Cold Email Template Tricks That Get HOT Lead Returns
A well-crafted cold email template transforms outreach efforts by combining personalization, value propositions and clear calls to action that convert unfamiliar recipients into engaged prospects ready for meaningful business conversations....
Why Partner Relationship Management (PRM) Fails Most of the Time
Over the past few years there has been a lot of excitement about partner relationship management (PRM) process development and automation. However, this segment hasn’t really grown as fast as...
What is the Meaning of Partner Sales Enablement?
Over the past couple of decades, two major channel management automation platforms have attracted widespread attention: partner relationship management (PRM) automation and partner marketing management (PMM) automation. However, the most...
5 Key Questions That Unlock B2B Lead Generation Conversion
Successful B2B lead generation requires understanding your prospects deeply before crafting any marketing campaign. Answering five critical questions helps marketers position offerings as solutions rather than sales pitches. These considerations...
What Is the Best-of-Breed Partner Relationship Management Platform
A best-of-breed partner relationship management platform should address the management of the partner lifecycle in a highly efficient and effective way. The five core elements are partner recruitment, partner onboarding,...
What Does Channel Marketing Automation Platform Need To Succeed
Channel marketing automation platforms succeed when they integrate lifecycle management across partner recruitment, training, enablement and incentives while aligning automation capabilities with outsourced marketing services for structured global deployment. Organizations...
Through-Channel Marketing Automation: Must-Haves
Let’s begin this discussion by taking a stab at defining through-channel marketing automation (TCMA). What does it really mean? Basically, it’s about enabling channel partners to generate leads by using...
Five Core Areas for Deploying Channel Marketing Automation
Channel marketing automation streamlines partner recruitment, onboarding, training, enablement and performance management through scalable SaaS platforms that align ecosystem operations with strategic business objectives across global regions. Organizations deploying automation...
