Evolution of Channel Marketing Software
Channel marketing software has evolved from basic spreadsheet tracking into unified cloud platforms that enable vendors to automate partner marketing, reduce costs and scale programs globally across multiple industry verticals....
Content Syndication for Your Partner Network: Seven Mistakes to Avoid
Content marketing has become the cornerstone of marketing effectiveness, and content syndication provides amplification via an extended network. Organizations selling through the channel can reach an audience of unprecedented size...
Lead Management as a Key Channel Management Capability
Leads, leads everywhere—but not a single one to close. Isn’t this what you hear almost every day from vendors and their partners? Vendors spend millions on end-user marketing to generate...
Most Important Features of a Channel Marketing Software Platform
Many vendors today are deploying channel marketing software solutions to drive partner marketing activities. The goal for this class of software is to get partners actively engaged in various channel...
How to Drive Adoption of a Channel Marketing Automation Platform
Vendors selling to a channel need to enable their channel partners to generate and drive channel partners. This has been a challenge for almost all vendors, whether they are selling...
Why Partner Marketing Fails Most of the Time
For those who are selling through the channel, partners can be a great asset for an organization to depend on. Companies and vendors that target both consumers and businesses require...
What Is Through-Partner Marketing Automation?
Organizations that sell through the channel realize how important it is not only to enable their partners to market and generate demands, but also to deal with the complexities of...
Must-Haves for Your Channel Marketing Platform
With the advent of the Software as a Service (SaaS) based marketing automation platforms, over the past few years we have seen the rapid evolution of several channel marketing platforms....
Channel Marketing Automation Can Increase Channel Management Maturity
Managing a direct sales force is tough, let alone managing an indirect (channel) sales force. The concept of a channel has existed since the existence of fire when one person...
To Ensure Marketing ROI, Why Clients Must Track Agency Costs
A few days ago I read a post on LinkedIn by Tim Williams (a LinkedIn Influencer) entitled “Your Costs Are None of Your Client's Business”. Williams discusses why an agency...
5 Reasons To Insource Event Marketing Management
Before we delve into the reasons why you should consider insourcing your event marketing management activities, let’s take a moment to define clearly where this logic could apply and where it wouldn’t...
Why Web Content Syndication Is Critical for Content Marketing
Consumer and business buyers all go online to do their research before committing to a purchase, reading peer reviews and comparing products as a normal part of their decision making...
