Five Stages of Lead Management
Lead management is one of the top marketing keywords that is searched on Google every day, which is a clear indication of the huge and growing amount of interest in...
Partner Marketing Automation Roll Out – 5 Critical Choices You Should Make
Many vendor organizations today are considering the implementation of end-to-end partner marketing automation tools. What’s more, many have already put in place a set of point-tools that are trying to make...
Social Media Syndication – Amplify Your Brand and Generate Leads
The way we go to market to get our messages out to consumers has dramatically changed during the past five years. Social media syndication, in particular, has become a critical...
Making Content Syndication Work For Your Channel Partners
Vendor organizations that sell through a network of channel partners (resellers, VARS, affiliates and agents) know that most of their partners do not have dedicated marketing resources to keep their...
Channel Marketing Software – Why The Rapid Emergence?
As the world gets more and more digitized, and technology touches every aspect of our lives, one evolution that is consistent across all segments of lives is software-driven automation of...
Channel Marketing Automation – Key Risks IT Partners Must Manage To Succeed In Business
If an Information Technology (IT) solution provider doesn’t manage a few key technology trends effectively (please read our previous article "3 Macro Trends That Could Put Your IT Channel Partners Out of...
5 Tips for a Winning Trifecta: Search Marketing, Social Marketing and Email Marketing
Wikipedia defines trifecta as “a parimutuel bet in which the bettor must predict which horses will finish first, second, and third in exact order.” The good news is that when you are...
Why Web Content Syndication Isn’t Always the Answer for Channel Marketing Automation
While high-end Web Content Syndication tools have existed for more than a couple of decades, the introduction of simple product showcase syndication for partners’ websites is relatively a new weapon...
