How Channel Marketing Automation Is Changing Channel Management
Channel management is about deploying partner recruitment, enhancement, enablement and management programs to drive profitable revenue growth. Channel marketing automation plays a very critical role in making this happen. Across...
How To Write Effective Emails In A Channel Marketing Organization
Channel marketing organizations operate across distributed global environments where effective email communication determines partnership success through clear messaging, professional structure and cultural awareness that ensures intended meanings are mutually understood...
Channel Marketing Automation: 6 Business Benefits
Based on a recent estimate, we believe about 300 or so enterprises have deployed some level of channel marketing automation, and most of these companies have quickly realized a substantial...
What Is Channel Marketing Automation Platform?
Lately there has been a lot of buzz about channel management automation, which comprises partner relationship management, channel marketing automation and channel sales management. However, since this is a relatively...
Can Channel Marketing Learn from Rock and Roll?
Rock and roll musicians, and the industry that has grown up around it, have always been perceived as trailblazers. Innovative ideas and expression have always been a big part of...
3 “Must Haves” for Your Partner Marketing Automation Platform
Partner marketing automation platforms have been around for some time now. In this article, we will talk about how you can drive partner performance around the world by leveraging your...
Channel Marketing Automation Should Shift Towards Partner Sales Enablement
Over the past decade — and particularly over the past five years — many channel marketing automation SaaS startups have entered the marketplace with the hope of garnering the interest...
Do One Really Need This Channel Marketing Automation Platform?
Over the past decade or so, many large organizations have deployed channel marketing automation tools involving partner relationship management (PRM) and partner marketing management (PMM). If you are currently considering...
5 Things Channel Marketing Automation Platform Needs
Over the past decade or so, many companies selling to the channel have invested in some sort of marketing automation tool or platform for their channel activities. More recently, over...
What Does Channel Marketing Automation Platform Need To Succeed
Channel marketing automation platforms succeed when they integrate lifecycle management across partner recruitment, training, enablement and incentives while aligning automation capabilities with outsourced marketing services for structured global deployment. Organizations...
Through-Channel Marketing Automation: Must-Haves
Let’s begin this discussion by taking a stab at defining through-channel marketing automation (TCMA). What does it really mean? Basically, it’s about enabling channel partners to generate leads by using...
Five Core Areas for Deploying Channel Marketing Automation
Channel marketing automation streamlines partner recruitment, onboarding, training, enablement and performance management through scalable SaaS platforms that align ecosystem operations with strategic business objectives across global regions. Organizations deploying automation...
