Best Practices Articles
5 Things You Need in Your Partner Relationship Management Software

5 Things You Need in Your Partner Relationship Management Software

Many organizations selling through the channel are now aware of a whole new category of capabilities related to partner relationship management software. We at ZINFI, as a provider of partner...
7 Ps of Successful Partner Relationship Management

7 Ps of Successful Partner Relationship Management

If you are selling through the channel and wondering how to do more with less and how to drive better performance through partner relationship management, then you are not alone....
5 Ways to Drive Prospecting Using Your PRM Tool

5 Ways to Drive Prospecting Using Your PRM Tool

The purpose of a channel is to drive sales, and this is where multi-partner prospecting programs can enable an organization selling through the channel globally to scale quickly. Your partner...
How PRM Software Automation Can Drive Up Partner Satisfaction

How PRM Software Automation Can Drive Up Partner Satisfaction

The entire world is getting digitized—from supply chain to manufacturing to service delivery to customer acquisition—but when it comes to the last mile of product and service delivery via a...
How Partner Relationship Management (PRM) Automation Can Untangle Your CRM Mess

How Partner Relationship Management (PRM) Automation Can Untangle Your CRM Mess

If your organization has built a patched-up partner management system by adding applications (or objects) to your existing CRM infrastructure, then it’s likely you are investing enormous resources to answer...
How Partner Relationship Management Software Can Reduce Operating Cost

How Partner Relationship Management Software Can Reduce Operating Cost

Digital business process transformation is no longer just a buzzword. It’s real. Companies around the world are streamlining their operations and removing costs from their processes through proper definition of...
What Is This PRM Thing I Am Hearing About?

What Is This PRM Thing I Am Hearing About?

If you are seeing a lot of buzz about the term PRM on the web, then you are certainly not the only one. PRM is the acronym for partner relationship...
Channel Trivia: What Does the Acronym PRM Stand For?

Channel Trivia: What Does the Acronym PRM Stand For?

The most commonly used term in channel management is partner relationship management (PRM). However, the acronym PRM is used in many other contexts. Here is a short list of multiple...
What is Similar or Different About Using PRM Versus CRM for Partner Management?

What is Similar or Different About Using PRM Versus CRM for Partner Management?

The acronym PRM stands for partner relationship management; CRM stands for customer relationship management. PRM and CRM are quite similar in nature, both architecturally and in terms of their functionality....
“Must Haves” for Your PRM Software to Increase Partner Engagement

“Must Haves” for Your PRM Software to Increase Partner Engagement

Partner relationship management (PRM) is an important set of activities in channel management. Over the past decade, multiple SaaS vendors like ZINFI have brought significant innovation to market in the...
Seven Reasons Why Your Partner Portals Are Not Used

Seven Reasons Why Your Partner Portals Are Not Used

The partner portal is possibly the single most important tool for a vendor selling through channel. While channel programs, policies and people are all very important ingredients for partner relationship...
7 Ways to Use PRM Software to Enhance Ease of Doing Business

7 Ways to Use PRM Software to Enhance Ease of Doing Business

Selling via an indirect sales channel is never easy, especially if you are trying to do it at a global level with multiple product lines catering to all kinds of...
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