6 Business Benefits of Partner Relationship Management Software
Partner Relationship Management software provides significant business benefits by automating and streamlining channel operations. It helps companies manage partners more effectively. This leads to increased revenue and efficiency. Modern businesses...
Five Mistakes to Avoid in Partner Relationship Management Platform
Companies selling to the channel need to understand some of the core principles of partner relationship management. In other articles we have discussed why partner relationship management fails, and why...
Future Trends for Partner Portal Software
If you are selling through the channel, it is probably safe to assume that you have a partner portal. There’s nothing ground-breaking about that. However, this is 2016. Do you...
Why Partner Relationship Management (PRM) Fails Most of the Time
Over the past few years there has been a lot of excitement about partner relationship management (PRM) process development and automation. However, this segment hasn’t really grown as fast as...
What Is the Best-of-Breed Partner Relationship Management Platform
A best-of-breed partner relationship management platform should address the management of the partner lifecycle in a highly efficient and effective way. The five core elements are partner recruitment, partner onboarding,...
Why PRM Software Needs To Have Great Incentive Management Capabilities
Over the last decade or so, a new category of software called partner relationship management software or PRM software has been evolving rapidly. What’s the primary driver behind this evolution?...
Seven Essential Requirements for the Next-Generation Partner Portal
What is a partner portal? What are the primary components of today’s partner portal? Where does program content end and relationship automation begin? And why are so many systems needed...
The Partner Portal is Dead, Long Live The Partner Portal
“The King is dead, long live the King!” is a proclamation that marks the accession of a new monarch and the beginning of a new era. Something similar is happening...
Why Channel Management Varies around the World
Channel management varies significantly around the world due to market maturity and regional factors. Organizations must recognize how structure, culture, solutions, and visibility shape partner strategies. Adapting these critical elements...
Why Channel Partners Don’t Use Market Development Funds (MDF)
Most vendors that are selling through the channel depend on their partners to generate demand instead of just relying on leads generated by the vendors. However, the sad reality is...
How to Work with Channel Management Software Vendors
As more and more companies add channel to their sales equation, the competition to reach the end user via channel has increased substantially. New partners enter the marketplace in the...
Recession is Coming. Is Your Channel Management Team Ready?
Over the last year or so, there has been much talk about another impending recession and how it could impact channel management. The recession theory is based upon historical trends,...
