What Is This PRM Thing I Am Hearing About?
If you are seeing a lot of buzz about the term PRM on the web, then you are certainly not the only one. PRM is the acronym for partner relationship...
Channel Trivia: What Does the Acronym PRM Stand For?
The most commonly used term in channel management is partner relationship management (PRM). However, the acronym PRM is used in many other contexts. Here is a short list of multiple...
What is Similar or Different About Using PRM Versus CRM for Partner Management?
The acronym PRM stands for partner relationship management; CRM stands for customer relationship management. PRM and CRM are quite similar in nature, both architecturally and in terms of their functionality....
“Must Haves” for Your PRM Software to Increase Partner Engagement
Partner relationship management (PRM) is an important set of activities in channel management. Over the past decade, multiple SaaS vendors like ZINFI have brought significant innovation to market in the...
Seven Reasons Why Your Partner Portals Are Not Used
The partner portal is possibly the single most important tool for a vendor selling through channel. While channel programs, policies and people are all very important ingredients for partner relationship...
7 Ways to Use PRM Software to Enhance Ease of Doing Business
Selling via an indirect sales channel is never easy, especially if you are trying to do it at a global level with multiple product lines catering to all kinds of...
6 Business Benefits of Partner Relationship Management Software
Partner Relationship Management software provides significant business benefits by automating and streamlining channel operations. It helps companies manage partners more effectively. This leads to increased revenue and efficiency. Modern businesses...
Five Mistakes to Avoid in Partner Relationship Management Platform
Companies selling to the channel need to understand some of the core principles of partner relationship management. In other articles we have discussed why partner relationship management fails, and why...
Future Trends for Partner Portal Software
If you are selling through the channel, it is probably safe to assume that you have a partner portal. There’s nothing ground-breaking about that. However, this is 2016. Do you...
Why Partner Relationship Management (PRM) Fails Most of the Time
Over the past few years there has been a lot of excitement about partner relationship management (PRM) process development and automation. However, this segment hasn’t really grown as fast as...
What Is the Best-of-Breed Partner Relationship Management Platform
A best-of-breed partner relationship management platform should address the management of the partner lifecycle in a highly efficient and effective way. The five core elements are partner recruitment, partner onboarding,...
Why PRM Software Needs To Have Great Incentive Management Capabilities
Over the last decade or so, a new category of software called partner relationship management software or PRM software has been evolving rapidly. What’s the primary driver behind this evolution?...
