Best Practices Articles
How Technology Influenced Everything Associated with the U.S. 2016 Election
I voted for the 2016 Election early in November, put my ballot in the mail and then left for a two-week business trip, meeting customers in six cities (London, Kortrijk,...
Redefining Channel Management Through A Unified Lens
Channel management through a unified lens aligns policies, people, processes, programs, and technology platforms. This scalable approach overcomes regional complexity and supports diverse partner types across global ecosystems. Organizations achieve...
How to Make Unified Partner Management A Reality
There is no doubt that channel management is complex. (For more on this, see our previous posts, 5 Myths of Channel Management and Challenges of channel management.) However, it’s made...
Channel Marketing Software – Why The Rapid Emergence?
As the world gets more and more digitized, and technology touches every aspect of our lives, one evolution that is consistent across all segments of lives is software-driven automation of...