Podcast – How to Create an Integrated Framework for Partner Relationship Management

While success of a channel program depends on factors like end user value proposition, partner business proposition and overall market growth opportunity, it takes an integrated partner relationship management (PRM) framework to realize the true revenue potential of any organization sellings through the channel. This podcast takes you through the entire framework, from the partner portal and partner recruitment to training, engagement, performance management, multi-partner demand generation, deal registration and many more.