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ZINFI Hosts Channel Marketing Concierge Best Practices Webinar with SiriusDecisions Guest Speaker

ZINFI Hosts Channel Marketing Concierge Best Practices Webinar with SiriusDecisions Guest Speaker

Learn How to Leverage Channel Marketing Concierge Services to Increase Partner Engagement, Adoption and ROI

Pleasanton, CA — May 10, 2017 ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, and special guest SiriusDecisions, Inc., the leading global business-to-business (b2b) research and advisory firm, today announced they will offer a free webinar entitled “Channel Marketing Concierge Services: Deployment Best Practices,” to be held Wednesday, June 7th, 2017, at 10–11 a.m. PST.

Channel Marketing Concierge WebinarDuring this session, ZINFI and SiriusDecisions will share best practices for engaging and deploying channel marketing concierge services with partner programs and how it can improve success. Additionally, the webinar will include information about driving partner adoption and participation, increase engagement and execution capability and using concierge services to proactively reach out to partners and help them develop opportunities.

ZINFI Channel Marketing Concierge Webinar speakers include Mike Chantigian, ZINFI’s Director of Business Development, who will provide a brief introduction; Angela Leech, Research Director, who will present “Channel Marketing Concierge Services”; and Chris Field, ZINFI’s Director of Worldwide Marketing, who will speak on “Concierge Services Deployment Models”. At the end of the webinar, Mike Chantigian will host a Q&A session.

“Attendees will learn how to leverage channel marketing concierge services to help partners deliver demand programs and reap greater results,” said Sugata Sanyal, founder and CEO of ZINFI. “Through extensive research SiriusDecisions and ZINFI’s experience with Fortune 5000 companies, during this webinar attendees will learn how to uncover the most effective means for delivering lead generating programs through the channel, including concierge programs, which deliver the highest adoption and ROI.”

In a recently released report, SiriusDecisions, a major analyst firm, notes that the ZINFI partner relationship management application is well-positioned to address channel globalization, with “the greatest footprint outside of North America of all the pure-play PRM vendors evaluated. In addition, ZINFI’s platform natively supports more languages and currencies than the other platforms.” The report also praises ZINFI’s focus on integration with other channel management automation systems, offering “discrete PRM, CMM and CSM platforms that also can be seamlessly integrated. This positions ZINFI as the only vendor with a native platform across these three core application areas.” In addition, the report highlights ZINFI’s “simple, all-inclusive pricing approach [which] provides a very strong competitive advantage. Other solutions, which charge by license or user, can get very expensive as the supplier’s partner ecosystem grows.” To access the full SiriusDecisions SiriusView report on partner relationship management platforms, click here.

ZINFI has also been among the select group of companies that Forrester recently invited to participate in its 2016 Forrester Wave™ evaluation of partner relationship management platform vendors. According to the report, “ZINFI’s PRM solution is particularly strong in some of the foundational elements of PRM, specifically its robust support for partner taxonomy/typing and partner tier management.” The report adds, “ZINFI is extending the definition of PRM – its solution portfolio extends beyond PRM …”

For more information about ZINFI’s Unified Channel Management Platform or to download a copy of one of the best practices guides visit Follow ZINFI Technologies on LinkedIn at, and at the ZINFI Channel Marketing Best Practices blog.

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