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ZINFI Maintains Its Position as a “Leader” in the Fall 2022 G2 Grid® Report for Partner Management Software

ZINFI Maintains Its Position as a “Leader” in the Fall 2022 G2 Grid® Report for Partner Management Software

ZINFI also retains its #1 position among competitors in G2’s real-time rankings for both satisfaction and usability

Pleasanton, CA — October 11, 2022 – ZINFI Technologies, Inc., the leader in Unified Channel Management (UCM) solutions encompassing partner relationship management (PRM) and through-channel marketing automation, today announced that, Inc., the largest software marketplace, has again named ZINFI as a “Leader” in the Fall 2022 G2 Grid Report for Partner Management Software. ZINFI has earned a position in G2’s leaders’ quadrant in multiple consecutive quarters dating back to 2019.

In addition to earning leadership status in the latest G2 report, ZINFI currently holds the #1 G2 Satisfaction Score as well as the #1 Usability Score in G2’s real-time rankings for the partner management software covering all market segments and regions. The G2 Satisfaction and Usability scores encompass a broad range of criteria, including Ease of Use, Meets Requirements, Ease of Doing Business With, Ease of Setup, Quality of Support and Ease of Admin. ZINFI currently holds a G2 Star Rating of 4.8 out of 5.

ZINFI’s performance in the Fall 2022 Grid Report is based on 225 validated user reviews from a broad range of verticals and company sizes. Industries represented in those reviews include Information Technology and Services (52 reviews), Renewables & Environment (29 reviews), Telecommunications (19 reviews), Computer Software (12 reviews) and Computer & Network Security (11 reviews).

G2 rates products and vendors based on reviews gathered from its user community and aggregate data from online sources and social networks. The G2 Satisfaction Score is calculated using a proprietary algorithm that factors in real-user satisfaction ratings from review data, taking into account factors like the recency of a review, the amount of feedback provided, attribution, whether the reviewer is a current user and community engagement with the review.

“G2 ratings are very important to us because they are based exclusively on the perceptions and experiences of actual customers,” said Sugata Sanyal, founder & CEO of ZINFI. “The fact that we have consistently performed at a very high level across multiple criteria over a period of several years is a reflection of ZINFI’s unwavering commitment to customer satisfaction and the long-term perspective that guides our decision-making and our product roadmap. While we are pleased to be a proven perennial leader in partner management software and to have a broad base of satisfied customers, we continue to evolve and improve our offerings every day based on customer feedback and in response to rapid changes in the global marketplace.”

"ZINFI provides immense visibility to the content available on their partnered portals. Extremely user-friendly in navigating through the options available on the partnered websites. Clarity of content is the key to a successful website build and ZINFI proves this as it defines itself as 'Unified Channel Management is a cloud-based SaaS platform with Partner Relationship' and the offering of 24/7 accessibility."

G2 Reviewer

ZINFI’s Unified Channel Management (UCM) software encompasses state-of-the-art SaaS applications for partner relationship management, partner marketing management, partner sales management, partner portal management and portal administration management. These applications enable organizations selling via the channel to integrate the full spectrum of channel partner management activities—from recruitment, onboarding, training and certification to lead management, co-branded demand generation, sales performance and success, and on to fulfillment and renewal management. ZINFI’s modular design allows customers to enable and customize tools only as they need them to create solutions as simple or robust as their current business requirements.

ZINFI continues to attract recognition for its partner relationship management solutions and receive acknowledgment as a leader from major analyst firms.  ZINFI was named a leader in The Forrester Wave™: Partner Relationship Management Q4 2020 report, where it received 5 out of 5 (the highest possible) scores in the “Product innovation roadmap” criterion in the “Strategy” category and in the “Partner co-selling and co-marketing” criterion in the “Current offering” category. ZINFI also tied for the highest score among the participants in the “Partner performance and incentives” criterion (4.4 out of 5).

ZINFI offers its potential customers a 30-day free trial (no credit card required) providing access to its entire Unified Channel Marketing (UCM) automation platform. This allows any prospective buyers to test-drive its industry-leading channel management applications before making a purchase decision.

To access more information about ZINFI’s partner relationship management platform or to download a copy of ZINFI’s best practices guide on partner relationship management, please visit our website at You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog.

Media contact:
Louise Crawford,
[email protected]

About ZINFI Technologies

ZINFI Technologies, Inc. the leader in Unified Channel Management (UCM) solutions, enables vendors and their channel partners to seamlessly collaborate in a virtual environment to achieve profitable growth on a global SaaS platform. Headquartered in Silicon Valley, USA, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying a powerful virtual collaboration platform that has been rated #1 by leading analyst firms for simple to complex enterprise channels. ZINFI’s state-of-the-art SaaS Unified Channel Management (UCM) automation platform allows brands and their global partner networks to work together remotely throughout the entire partner lifecycle via three core state-of-the-art SaaS applications—partner relationship management, partner marketing management and partner sales management. ZINFI’s UCM is super easy to use and affordably priced, and it comes with a complete set of do-it-yourself tools in multiple languages.

To access more information about ZINFI’s Unified Channel Management platform or to download a copy of ZINFI’s best practices guide on partner relationship management, please visit our website at You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog.


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