Press Release

Independent Research Firm Names ZINFI Technologies a Leader in Partner Relationship Management

Independent Research Firm Names ZINFI Technologies a Leader in Partner Relationship Management

ZINFI recognized for its comprehensive technology backbone and modular approach that provides rich functionality across the entire partner journey

Pleasanton, CA — November 12, 2020 – ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions and a leader in through-channel marketing automation and partner relationship management, today announced that it has been named a leader in The Forrester Wave™: Partner Relationship Management, Q4 2020 report. We believe that the new report consolidates ZINFI’s position as a leader in Unified Channel Management (UCM), with deep expertise in SaaS-based partner relationship management (PRM) and through-channel marketing automation (TCMA).

Forrester suggests PRM customers look for providers that take a holistic view of partner management, are obsessed with the partner experience—including new partner recruitment, onboarding, training, enablement, incentives, co-selling and co-marketing—and offer advanced analytics, business intelligence and automation. ZINFI was among a select group of 14 companies that currently meet these standards and were invited to participate in Forrester’s most recent evaluation of PRM offerings. The Forrester report researches, analyzes and scores these companies on a variety of criteria under three broad categories: current offering, strategy and market presence. Among other scores, ZINFI received 5 out of 5 (the highest possible) scores in the “Product innovation roadmap" criterion in the “Strategy” category and, in the “Partner coselling and comarketing" criterion in the “Current offering” category. ZINFI also tied for the highest score among the participants in the “Partner performance and incentives” criterion (4.4 out of 5).

The Forrester report describes ZINFI as “a PRM Leader, thanks to a comprehensive technology backbone,” and notes that “ZINFI’s PRM solution continues to capture the attention (and win rate) of large and highly complex technology and manufacturing channel programs. It is one of the most robust platforms for partner relationships with deep levels of customization and workflow automation built from the ground up.” The report also notes, “Paired with strong through-channel marketing automation functionality, concierge services, and sales enablement, the company was one of the first to envision unified channel management.”  Additionally, the report states, “…ZINFI has built further automation around partner onboarding, attained a deeper level of security certifications, launched on Microsoft Azure, and introduced remote collaboration tools right as COVID-19 was creating new challenges around partnering.”. 

“ZINFI is pleased to be a leader in partner relationship management  with a modular solution that fits the needs of every partner, no matter where they are in the partner relationship journey,” said Sugata Sanyal, ZINFI’s founder and CEO. “We believe this latest analysis further exemplifies ZINFI’s focus on listening to customer feedback to help steer our product roadmap. We are honored by the recognition from Forrester, and we look forward to serving our customers around the world with a Unified Channel Management solution that includes easier, faster integrations with leading applications including salesforce.com, SugarCRM, Microsoft Dynamics and HubSpot to provide a lower total cost of ownership and a significant return on their investment.”

ZINFI continues to attract broad recognition from both users and analysts for its innovation in channel management automation. Earlier this year, ZINFI was named a leader in The Forrester Wave™: Through-Channel Marketing Automation, Q2 2020 report. Last month, G2, the world’s leading business solutions review website, placed ZINFI in the “leaders” quadrant in its Fall 2020 Best Partner Management Software category.

To access more information about ZINFI’s partner relationship management platform or to download a copy of ZINFI’s best practices guide on partner relationship management, please visit our website at www.zinfi.com. You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog.

Media contact:
Mary Ashton,
[email protected]


About ZINFI Technologies

ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, enables vendors and their channel partners to seamlessly collaborate in a virtual environment to achieve profitable growth on a global SaaS platform.

Headquartered in Silicon Valley, USA, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying a powerful virtual collaboration platform that has been rated #1 by leading analyst firms for simple to complex enterprise channels.

ZINFI’s state-of-the-art SaaS Unified Channel Management (UCM) automation platform allows brands and their global partner networks to work together remotely throughout the entire partner lifecycle via three core state-of-the-art SaaS applications—partner relationship management, partner marketing management and partner sales management. ZINFI’s UCM is super easy to use and affordably priced, and it comes with a complete set of do-it-yourself tools in multiple languages.

For more information about ZINFI’s Unified Channel Management platform, please visit our website at www.zinfi.com. You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog.

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