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Independent Research Firm Names ZINFI Technologies a Leader in Partner Relationship Management

ZINFI Technologies Named a Leader in Independent Research Firm’s 2020 Evaluation of Partner Relationship Management Offerings

ZINFI recognized for its comprehensive technology backbone and modular approach that provides rich functionality across the entire partner journey

Pleasanton, CA — November 12, 2020 – ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions and a leader in through-channel marketing automation and partner relationship management, today announced that it has been named a leader in The Forrester Wave™: Partner Relationship Management, Q4 2020 report. The new report consolidates ZINFI’s position as a leader in Unified Channel Management (UCM), highlighting its deep expertise in SaaS-based partner relationship management (PRM) and through-channel marketing automation (TCMA).

Forrester-partner-relationship-management-2020Forrester suggests PRM customers look for providers that take a holistic view of partner management, are obsessed with the partner experience—including new partner recruitment, onboarding, training, enablement, incentives, co-selling and co-marketing—and offer advanced analytics, business intelligence and automation. ZINFI was among a select group of 14 companies that currently meet these standards and were invited to participate in Forrester’s most recent evaluation of PRM offerings. The Forrester report researches, analyzes and scores these companies on a variety of criteria under three broad categories: current offering, strategy and market presence. Among other scores, ZINFI earned perfect (5 out of 5) scores for its “Product innovation roadmap in the “Strategy” category and for “Partner coselling and comarketing in the “Current offering” category. ZINFI also tied for the highest score among the participants in “Partner performance and incentives” (4.4 out of 5).

The Forrester report describes ZINFI as “a PRM Leader, thanks to a comprehensive technology backbone,” and notes that “ZINFI’s PRM solution continues to capture the attention (and win rate) of large and highly complex technology and manufacturing channel programs. It is one of the most robust platforms for partner relationships with deep levels of customization and workflow automation built from the ground up.” The report also highlights ZINFI’s channel marketing automation functionality, sales enablement, new automation around partner onboarding, deeper security and Microsoft Azure integration, as well as its introduction of remote collaboration tools critical to meeting new partnering challenges in the wake of COVID-19.

“ZINFI is pleased to lead the market with a modular solution that fits the needs of every partner, no matter where they are in the partner relationship journey,” said Sugata Sanyal, ZINFI’s founder and CEO. “This latest analysis further exemplifies ZINFI’s focus on listening to customer feedback to help steer our product roadmap. We are honored by the recognition from Forrester, and we look forward to serving our customers around the world with a Unified Channel Management solution that includes easier, faster integrations with leading applications including, SugarCRM, Microsoft Dynamics and HubSpot to provide a lower total cost of ownership and a significant return on their investment.”

ZINFI continues to attract broad recognition from both users and analysts for its innovation in channel management automation. Earlier this year, ZINFI was named a leader in The Forrester Wave™: Through-Channel Marketing Automation, Q2 2020 report. Last month, G2, the world’s leading business solutions review website, placed ZINFI in the “leaders” quadrant in its Fall 2020 Best Partner Management Software category.

To access more information about ZINFI’s partner relationship management platform or to download a copy of ZINFI’s best practices guide on partner relationship management, please visit our website at You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog.

Media contact:
Mary Ashton,
[email protected]