Channel Marketing
Podcast – Lead Management Platform Using Channel Marketing Software
Channel marketing software can be a big help when it comes to lead generation and management. In this podcast, we will explore a variety of lead generation and management techniques...
Channel Marketing
Podcast – Channel Marketing Software In a Remote World
Channel marketing software has focused on all aspects of remote marketing, including “market to,” “market through” and “market with” activities. This podcast discusses these activities in a bit more detail...
Channel Marketing Management
Podcast – The Right Metrics for Channel Marketing Management Platform
What is the right set of metrics an organization should consider when they are deploying a SaaS-based channel marketing management (CMM) platform globally? This podcast lays out a logic and...
Channel Marketing Automation
Podcast – 6 Business Benefits of Channel Marketing Automation
If you’re selling through an organization and do not have some level of automation in place, chances are your channel marketing processes are quite antiquated and require substantial upgrades to...
Channel Marketing Automation
Podcast – What Is Channel Marketing Automation?
Most channel marketing professionals have heard of channel marketing automation, but since it is a fairly new area of business process automation, they may not be clear on the details....
Channel Marketing Automation
Do You Really Need a Channel Marketing Automation Platform?
If you are currently considering whether to deploy channel marketing automation tools involving partner relationship management (PRM) and partner marketing management (PMM), there are a few things you need to think about...
Channel Marketing Automation
5 Things Your Channel Marketing Automation Platform Needs
Over the last five years or so, many vendors have come to realize that a direct marketing automation platform doesn’t work that well for a multi-tenant, channel-based marketing infrastructure. In this...
Channel Marketing Automation
What Does Your Channel Marketing Automation Platform Need To Succeed?
With the right channel management solutions you can tame the complexity and truly unleash the power of the channel. In this podcast, we will explore the core components of channel marketing...
Channel Marketing Automation
5 Core Areas for Deploying Channel Marketing Automation
Partner lifecycle management has five basic steps: partner recruitment, partner onboarding, partner training, partner enablement (marketing and sales) and partner management. In this podcast we will go through these areas...