Best Practices Podcasts
Video podcast banner
Podcast – What Is Channel Marketing Automation? noimage

Podcast – What Is Channel Marketing Automation?

Most channel marketing professionals have heard of channel marketing automation, but since it is a fairly new area of business process automation, they may not be clear on the details. In this podcast, we first distinguish between the two primary areas of channel marketing, marketing to partners and marketing through partners. We then provide a comprehensive look at the core features of a channel marketing automation platform that make it possible for vendors to thoroughly integrate and streamline both activities.

What Is Channel Marketing Automation?


partner management g2 winter 2023

ZINFI Again Named Leader in Partner Management Software Spring 2023 G2 Grid® Report

Press Release

ZINFI Named Leader in the Forrester Wave™ Partner Relationship Management

Press Release

Subscribe to our Podcasts