This video guides viewers through the process of selecting the right channel management software vendor. It emphasizes the importance of aligning vendor selection with company strategy, carefully planning deployment, considering...

What is channel management and why does it matter? In this video, we go back to fundamentals by looking at various meanings of the word “channel” and then offering our...

In channel management, a vendor organization creates, captures and fulfills market demand through another set of organizations who act as channel partners and ecosystem players for the vendor. In this...

Channel management activities tend to vary considerably from one country or region to another. Have you ever wondered why? In this video we take a detailed look at variations in...

Channel management is an inherently complex activity that requires vendors to think about different partner types, partner priorities and incentives, the drivers behind partner loyalty, and each partner’s position and...