Partner relationship management activities focus on internal channel management optimization and automation to simplify how partners do business with a vendor.
Video – What are the Challenges of Channel Management?
Channel management is an inherently complex activity that requires vendors to think about different partner types, partner priorities and incentives, the drivers behind partner loyalty, and each partner’s position and competencies in their own business ecosystem. Applying a structured approach to these challenges can help vendors reduce complexity. In this video, we identify the seven most daunting challenges in channel management and then suggest seven specific strategies for addressing those solutions.
