Video – Why Channel Management Varies around the World
Channel management activities tend to vary considerably from one country or region to another. Have you ever wondered why? In this video we take a detailed look at variations in channel management activity in a global context. There are several reasons for these variations, including different channel structures, specific solutions, regional or national culture, and visibility or forecasting capabilities. Organizations need to take these differences into account and adapt to be successful in building a channel at a global level.