How Does Affiliate Marketing Management Software Work?
Affiliate marketing management software focuses on building and managing a thriving affiliate network through automation. Affiliate marketing has existed for ages. However, with the advent of the Internet, various new...
What Is Affiliate Marketing Management?
Affiliate marketing management software has been around for more than a couple of decades now. As the world gets more and more distributed and gig-working becomes mainstream, we will continue...
5 Core Partner Relationship Management Best Practices
More and more companies are marketing and selling through the channel to increase reach and velocity of product distribution. With that said, implementing this sales approach is a very complex...
Channel Management Maturity: How to Get There
The concept of a channel has existed since the Stone Age–when one person bartered with another. While technology has evolved rapidly over the past few thousand years, for many companies...
Six C’s of Channel Management – How to Drive Growth?
Channel Management is the structured process of recruiting, enabling, transacting with, and motivating external distribution partners to sell a vendor's products or services. It is essential for driving predictable, profitable...
What Is Partner Relationship Management?
The discipline that embodies the principles and tactics of managing channel partners is called partner relationship management (PRM) or channel relationship management. At the foundation of channel management, you’ll find...
Lead Management Software in the Post-COVID World
A lot has changed around the world in all aspects of our life over the past 18 months, and that includes how lead management works in a distributed partner network....
How to Build the Channel Marketing Agency Business
Channel marketing has come into its own. Forrester not only suggests that the channel marketing services business is directly linked to the third wave of business process automation, and but...
Grow your Agency Business for the Partner Relationship Management Market
The partner relationship management (PRM) automation market has been rapidly growing. Forrester forecasts this market will reach nearly $500 million in 2021, and it is expected to continue growing rapidly...
Salesforce PRM Pluses and Minuses
Salesforce is an amazing company led by its founder and CEO Marc Benioff. What started as a CRM-focused SaaS company has evolved over the past several decades into a business...
Helping Channel Partners Co-brand Sales Assets Using Your PRM Tool
Partner relationship management (PRM) tools have existed for more than a decade right now. Although early in the 2000s there were a few companies trying to build applications to manage...
Onboarding Your Partners into Your PRM Tool
Partner relationship management (PRM) tools are gaining traction across multiple verticals. While PRM tool adoption started predominantly in the technology segment, over the past few years other verticals—including manufacturing, finance,...
