What Is Email Marketing in Through-Channel Marketing Automation
If you manage a distributed network of partners and they are more than just a fulfillment arm for you, then chances are you have considered through-channel marketing automation (TCMA). In...
What Can PRM Software Automate?
In today’s business environment, every organization is asking its channel management team to do more with fewer resources. This is a common challenge for any channel organization. It’s not enough...
Collaborate Remotely with Your Channel Partners Using PRM Software
If your company (or even country) is under a travel ban due to an epidemic like the coronavirus outbreak—or perhaps because of budget restrictions—and you have to cancel your road...
Channel Management: Ready, Set, Remote
Channel Management is the strategic, complex process of organizing, motivating, and enabling third-party partners to successfully sell a vendor’s products, a system significantly more intricate than direct sales. Effective management...
How the Coronavirus Will Forever Change the Way We Work
The coronavirus pandemic permanently transformed how businesses operate by accelerating digital adoption, reshaping supply chains and establishing remote collaboration as the dominant model for modern professional work across every industry...
How Coronavirus Will Reshape the Coming Decade
As of today, the market is down 33% from its peak. The Fed is pumping money into the economy as if they were trying to irrigate the Sahara Desert, with...
How to Build a Channel Marketing Agency Business
Forrester’s analyst Jay McBain believes the channel marketing services business represents the ”third stage” of business process automation, and predicts the through-channel marketing automation software market—including tens of thousands of...
Building a Differentiated and Defensible Digital Agency Business
In today’s digital environment, building a digital agency business is not only challenging but also risky. I know this because of my own experience as CEO and founder of ZINFI,...
How Process Automation Competencies Can Grow Your Digital Agency
It’s 11:00 p.m. and you are looking at your cash flow statement, wondering how you are going to prioritize your payroll, expenses, etc. because one client is going to pay...
What Is Co-Branding? Full Explainer
Co-branding is a term used in marketing where two brands are used together to advertise or promote a specific set of products and services. Co-branding strategies are used in both...
What Is Channel Management?
Channel Management is the organized discipline governing how a vendor creates and fulfills market demand by utilizing a network of channel partners or ecosystem players. It is critical because it...
Lead Management. Leads Everywhere… How to Pick the Right Automation Software
In our earlier articles on lead management, we discussed why it is essential to have the right strategy, structure, staffing and systems. As a part of building the right systems,...
