Best Practices Articles
How to Evaluate Affiliate Marketing Onboarding Software
What is an affiliate? An “affiliate” is an individual or organization that does not report to you but represents you in the marketplace. In most cases, an affiliate tends to...
The Challenges of Partner Onboarding Using a Channel Marketing Management Tool
In a post-pandemic work environment, marketing is finally returning to its physical roots. As we come out of our caves and ditch our masks, it is becoming normal again to...
How to Onboard Partners Using Your Channel Marketing Management Platform
Ecosystem partners come in all shapes and sizes. Onboarding them in your channel marketing management platform can be difficult. However, you can simplify this task significantly by following a basic...
What is Affiliate Marketing Management Software?
Affiliate marketing essentially refers to an activity where a third party – a person or an organization – promotes your brand to their connections or networks or audiences. Affiliate marketing...
How to Use Partner Management Software to Automate Partner Onboarding
Partner Management Software (PMS) is a strategic technology infrastructure designed to automate and structure the end-to-end management of an indirect go-to-market model. It handles diverse partner types—from resellers to affiliates—to...
Onboarding Affiliate Marketing Partners Using Partner Management Software
Partner Management Software (PMS) is a unified platform that automates the recruitment, onboarding, and ongoing management of diverse channel partners, including transacting resellers and non-transacting affiliates. It is essential for...
ZINFI’s Leadership Position In G2 Crowd’s Partner Management Software Category
ZINFI continues to maintain its leadership position in the G2 Crowd Partner Management Software category, earning the “Leader” designation 12 quarters in a row. In the most recent quarter, ZINFI...
How to Use PRM Software to Manage Commission Payments to Partners
Partner Relationship Management (PRM) software provides a centralized platform to automate and streamline commission payments. This technology ensures accuracy, transparency, and efficiency in compensating your channel partners. Managing a partner...
How to Use PRMs to Manage Your Affiliate Network
Over the past several decades we have seen the rise of affiliate networks in parallel with the rise of software for partner relationship management or PRM, which can be a...
Strategies for Recruiting Affiliate Marketing Partners
If you are an organization currently selling or planning to sell via a partner network, one of the core pillars for your go-to-market strategy will be how to recruit affiliate...
What Are the Advantages of Using Affiliate Marketing Software?
Affiliate Marketing Software programs allow businesses to expand their reach through independent promoters who introduce products and services to new audiences. When managed effectively, these partnerships generate consistent revenue while...
How Does Affiliate Marketing Management Software Work?
Affiliate marketing management software focuses on building and managing a thriving affiliate network through automation. Affiliate marketing has existed for ages. However, with the advent of the Internet, various new...