Grow your Agency Business for the Partner Relationship Management Market
The partner relationship management (PRM) automation market has been rapidly growing. Forrester forecasts this market will reach nearly $500 million in 2021, and it is expected to continue growing rapidly...
Salesforce PRM Pluses and Minuses
Salesforce is an amazing company led by its founder and CEO Marc Benioff. What started as a CRM-focused SaaS company has evolved over the past several decades into a business...
Helping Channel Partners Co-brand Sales Assets Using Your PRM Tool
Partner relationship management (PRM) tools have existed for more than a decade right now. Although early in the 2000s there were a few companies trying to build applications to manage...
Onboarding Your Partners into Your PRM Tool
Partner relationship management (PRM) tools are gaining traction across multiple verticals. While PRM tool adoption started predominantly in the technology segment, over the past few years other verticals—including manufacturing, finance,...
How to Use a PRM Tool to Train Your Partners
In this age of digital and remote work, partner training has moved online via partner relationship management (PRM) tools. Gone are the days when you used to travel for roadshows...
Lead Management Using Channel Marketing Software
More and more vendors are focused on an indirect sales (channel) model. Beyond the initial stages of fulfilment and support engagement, a major activity for these vendors is lead management....
Channel Marketing Software In the Remote World
The world has been on a rapid digitization trend over the past few decades, but 2020 rocket-fueled the adoption of many digital platforms starting with tools like Zoom, Microsoft Teams...
Managing Leads Using Partner Relationship Management Platform
Organizations selling through the channel always worry about one primary thing: driving more sales at a lower cost. The entire purpose of a channel organization is to extend reach to...
Manage Partners Remotely Using Partner Relationship Management Software
Over the past 40 years the world has been speeding up the pace of digital adoption. While it may seem like Amazon was founded yesterday, it was actually founded in...
Partner Relationship Management In a Post-Pandemic World
Effective partner relationship management is now defined by digital transformation and flexibility. The business landscape shifted dramatically, forcing companies to rethink their channel strategies. Adapting to this new environment is...
Connecting Salesforce CRM to Partner Relationship Management Platform
It has been almost two decades since customer relationship management (CRM) applications began to be adopted as a powerful way to automate sales processes. Meanwhile, we have also seen marketing...
Connecting HubSpot CRM to Partner Relationship Management Platform
Connecting HubSpot with a Partner Relationship Management platform unifies your sales data. This integration streamlines channel operations for significant growth and efficiency. It provides a single source of truth for...
