How to Use a PRM Tool to Train Your Partners
In this age of digital and remote work, partner training has moved online via partner relationship management (PRM) tools. Gone are the days when you used to travel for roadshows...
Lead Management Using Channel Marketing Software
More and more vendors are focused on an indirect sales (channel) model. Beyond the initial stages of fulfilment and support engagement, a major activity for these vendors is lead management....
Channel Marketing Software In the Remote World
The world has been on a rapid digitization trend over the past few decades, but 2020 rocket-fueled the adoption of many digital platforms starting with tools like Zoom, Microsoft Teams...
Managing Leads Using Partner Relationship Management Platform
Organizations selling through the channel always worry about one primary thing: driving more sales at a lower cost. The entire purpose of a channel organization is to extend reach to...
Manage Partners Remotely Using Partner Relationship Management Software
Over the past 40 years the world has been speeding up the pace of digital adoption. While it may seem like Amazon was founded yesterday, it was actually founded in...
Partner Relationship Management In a Post-Pandemic World
Effective partner relationship management is now defined by digital transformation and flexibility. The business landscape shifted dramatically, forcing companies to rethink their channel strategies. Adapting to this new environment is...
Connecting Salesforce CRM to Partner Relationship Management Platform
It has been almost two decades since customer relationship management (CRM) applications began to be adopted as a powerful way to automate sales processes. Meanwhile, we have also seen marketing...
Connecting HubSpot CRM to Partner Relationship Management Platform
Connecting HubSpot with a Partner Relationship Management platform unifies your sales data. This integration streamlines channel operations for significant growth and efficiency. It provides a single source of truth for...
What Is Email Marketing in Through-Channel Marketing Automation
If you manage a distributed network of partners and they are more than just a fulfillment arm for you, then chances are you have considered through-channel marketing automation (TCMA). In...
What Can PRM Software Automate?
In today’s business environment, every organization is asking its channel management team to do more with fewer resources. This is a common challenge for any channel organization. It’s not enough...
Collaborate Remotely with Your Channel Partners Using PRM Software
If your company (or even country) is under a travel ban due to an epidemic like the coronavirus outbreak—or perhaps because of budget restrictions—and you have to cancel your road...
Channel Management: Ready, Set, Remote
Channel Management is the strategic, complex process of organizing, motivating, and enabling third-party partners to successfully sell a vendor’s products, a system significantly more intricate than direct sales. Effective management...
