How the Coronavirus Will Forever Change the Way We Work
The coronavirus pandemic permanently transformed how businesses operate by accelerating digital adoption, reshaping supply chains and establishing remote collaboration as the dominant model for modern professional work across every industry...
How Coronavirus Will Reshape the Coming Decade
As of today, the market is down 33% from its peak. The Fed is pumping money into the economy as if they were trying to irrigate the Sahara Desert, with...
How to Build a Channel Marketing Agency Business
Forrester’s analyst Jay McBain believes the channel marketing services business represents the ”third stage” of business process automation, and predicts the through-channel marketing automation software market—including tens of thousands of...
Building a Differentiated and Defensible Digital Agency Business
In today’s digital environment, building a digital agency business is not only challenging but also risky. I know this because of my own experience as CEO and founder of ZINFI,...
How Process Automation Competencies Can Grow Your Digital Agency
It’s 11:00 p.m. and you are looking at your cash flow statement, wondering how you are going to prioritize your payroll, expenses, etc. because one client is going to pay...
What Is Co-Branding? Full Explainer
Co-branding is a term used in marketing where two brands are used together to advertise or promote a specific set of products and services. Co-branding strategies are used in both...
What Is Channel Management?
Channel Management is the organized discipline governing how a vendor creates and fulfills market demand by utilizing a network of channel partners or ecosystem players. It is critical because it...
Lead Management. Leads Everywhere… How to Pick the Right Automation Software
In our earlier articles on lead management, we discussed why it is essential to have the right strategy, structure, staffing and systems. As a part of building the right systems,...
Lead Management. Everywhere Leads… How to Pick and Build the Right Systems
Once you have figured out your lead management strategy, structure and staffing plans, it‘s essential that you have the right systems in place to truly build a world-class lead management...
7 Reasons to Deploy A PRM System for Manufacturing Organizations
A robust Partner Relationship Management (PRM) platform is essential for manufacturing organizations today. It provides the core infrastructure to efficiently manage complex, multi-tiered channel partner networks. Manufacturers rely heavily on...
Leads, Leads Everywhere… How to Staff Up for Your Channel Lead Management Strategy
In my previous articles on lead management, I explained why building the right strategy is important, and how a thoughtful structure can make a big difference. In this article, we...
5 Mistakes of Deal Registration Programs
Most companies selling through an open channel tend to implement deal registration programs. While some deal registration programs are helpful and actually help channel partners close deals and serve their...
