5 Things to Look for in Selecting a Great Channel Marketing Agency
If you are selling through the channel in today’s world of borderless enterprises, it is critical to have a partnership with the right channel marketing agency. Whether your core focus...
What does a best-in-class PRM system offer?
More than two-thirds of the global economy flows through the channel, and that includes just about every vertical, from finance, insurance and retail to real estate, life sciences, manufacturing and...
ZINFI Offers Free Unified Partner Management Guidebook (PDF)
Did you know that ZINFI’s Unified Partner Management (UPM) guidebook is available to you free of charge in PDF format? You can download the channel management PDF guidebook. The guidebook...
5 Reasons Why PRM Software Needs to Be User-Friendly
Over the last decade, partner relationship management (PRM) activities have become the central focus for organizations trying to expand their reach via a channel. Many organizations have reduced their dependence...
How Do You Define Channel Management?
Channel Management is the strategic set of activities where a primary organization (vendor) defines and manages the processes, people, and platforms required to deliver goods and services indirectly through external...
How to Make Your Channel Marketing Software Work for You
OK, now that you’ve gone through the arduous process of evaluating channel marketing software solutions and have made a selection, how do you ensure that you successfully engage your partner...
How to Select and Deploy a Partner Portal Solution
If you have been tasked with finding a partner portal solution, the best approach is to follow a formal process in which you clearly define where you are as a...
Partner Relationship Management: Why Lead Management Needs to be a Mobile Application
If you are selling through the channel, chances are your partner relationship management framework has some sort of a lead management program. It doesn’t matter whether you are in insurance,...
Business Planning with Channel Management Software
Technology organizations selling through the channel develop business plans with their strategic channel partners to ensure that the partner and the vendor organization stay aligned as they pursue marketing, sales,...
Your Partners Are Mobile—What about Your Partner Portal?
Believe it or not, in 2018 most vendors selling through the channel have partner portals that were built with technologies from decades ago. In fact, Al Gore could claim he...
5 Things Your Partner Management Software Needs
Partner Management Software is a unified digital platform designed to automate and streamline the entire channel workflow, from recruitment and training to sales enablement and incentives. It directly addresses the...
Is Your Partner Relationship Management Software Mobile-Friendly?
Vendors selling through the channel need to automate the management of their partner relationships. Over the past decade, many examples of partner relationship management software have come to market, but...
