5 Reasons Why Multi-Partner Marketing Programs Fail
Large vendors selling through a complex channel with many channel partners tend to invest substantially in multi-partner marketing. They can end up spending millions of dollars locally and globally in...
5 Questions to Ask When You Set Up Deal Registration Software
Sometimes organizations that are selling through an overdistributed channel or that have an internal direct sales force are required to deploy deal registration software to protect deals or provide exclusive...
Making Your Partner Portal Work for Your Channel
In this information age any organization selling through the channel needs to rely heavily upon a digital interface – called the partner portal – to connect, communicate and collaborate properly...
Why User Interface Matters for Partner Portal Software
Partner portal software is a secure, web-based digital interface that centralizes communication, resource distribution, and performance tracking between a vendor and its indirect sales channels. By prioritizing intuitive navigation and...
5 Things Your Partner Portal Software Needs
Partner portal software is a secure, web-based interface used by vendors to manage and automate relationships with indirect sales channels. It centralizes critical functions including lead distribution, marketing asset management,...
Making Lead Management Work for Your Channel Sales
Lead management appears to be extremely complicated for organizations selling through the channel. However, it doesn’t have to be that way. While it does require some planning, developing and deployment—along...
Why Your Partner Portal Needs to Focus on Sales Enablement
If you are selling through the channel, your partner portal is a primary way of staying in touch with your partner base and keeping them informed of your latest offerings,...
The Future of Channel Sales
Channel sales organizations must prepare for unprecedented scale and complexity as globalization, digitization, and expanding middle-class populations reshape how products and services reach billions of new consumers worldwide. Companies that...
Why Telemarketing Is a Dead Profession
Most of us have a pretty clear idea of what telemarketing is, but it might be useful to have a quick refresher. Wikipedia defines telemarketing as “a method of direct...
How to Increase the Probability of Success for Channel Management Programs
One of the biggest challenges for a vendor in worldwide channel management who rolls out one or more “new” channel programs is to make sure that the partners who are...
What Is PRM?
In channel management, PRM stands for partner relationship management. (If you want to know what PRM stands for in other industries, please consult this prm acronyms article, where we have...
Marketing to Partners Using Channel Marketing Software
Any organization selling through the channel needs to make sure its partners are aware of its offers, programs, pricing and various other channel marketing activities. This is where purpose-built channel...
