Incentivizing Partners Using Channel Management Software
Managing partner performance by providing the right kind of incentives is critical to the success of any channel sales initiative. This is where the right kind of channel management software...
What does your PRM system need to connect to?
The acronym PRM stands for partner relationship management, and a “PRM system” refers to a partner relationship management software platform. By leveraging a PRM system, an organization selling through the...
How to Get Better Return on Your MDF Marketing Investment
Organizations selling through the channel tend to spend quite a lot of money on MDF marketing activities with the intent of increasing partner-generated leads. However, most MDF marketing investments provide...
Why Most Deal Registration Programs Don’t Work
Most technology vendors selling through a network of channel partners tend to turn to deal registration programs to streamline their go-to-market motions. They also leverage such programs to incentivize the...
Jump start your partner portal using PRM software
Do you sell through a distributed network of channel partners—e.g., resellers, VARs, system integrators, agents, wholesales, dealers, etc.? If so, how do you engage your partners? Do you have a...
5 Tools That Your Channel Marketing Software Needs
This article is focused on the core tools your channel marketing software needs for you to succeed. But first, bear with me for just a few minutes and consider where...
Multi-partner business planning with PRM software
If your organization is selling through a distributed channel and you are thinking about creating a business plan with some or all of your partners, the next logical question to...
3 Reasons Why You Should Never Use CRM for PRM
Partner relationship management (PRM) is a complex process, but when vendors get it right they can drive truly profitable growth via a network of distributed channel partners. Unfortunately, most companies...
Nuts and Bolts of Your Partner Portal Software
Partner Portal Software is a centralized digital infrastructure designed to manage indirect sales channels by providing a secure interface for communication, lead management, and resource distribution. This technology automates the...
5 Reasons Why Multi-Partner Marketing Programs Fail
Large vendors selling through a complex channel with many channel partners tend to invest substantially in multi-partner marketing. They can end up spending millions of dollars locally and globally in...
5 Questions to Ask When You Set Up Deal Registration Software
Sometimes organizations that are selling through an overdistributed channel or that have an internal direct sales force are required to deploy deal registration software to protect deals or provide exclusive...
Making Your Partner Portal Work for Your Channel
In this information age any organization selling through the channel needs to rely heavily upon a digital interface – called the partner portal – to connect, communicate and collaborate properly...
