5 Mistakes Most Channel Marketing Teams Make
During the past decade, around 500 enterprise organizations have invested into some sort of through-channel marketing automation (TCMA) capabilities to enable their partner base. However, in most cases these channel...
Artificial Intelligence, Alexa. Who Are My Best Customers?
Yes, I know, as marketers we wake up every morning trying to figure out the answer to this question. Whether they are new or existing customers, the primary job of...
The Evolution of Through-Channel Marketing Automation
Over the past decade, a whole new category of business process automation software has evolved. We call this category through-channel marketing automation or TCMA. Forrester Research first coined this term...
How Do Your Channel Sales Work?
Channel Sales refers to utilizing external partners, such as value-added resellers, agents, or brokers, to distribute products or services instead of relying solely on internal teams. This indirect model allows...
What Is Channel Management Software?
Over the past decade, we have seen the rise of channel management software. The primary buyers of channel management software have been large enterprise organizations, and they have invested enormous...
7 Key Partner Relationship Management Best Practices
Selling through the channel is a complex undertaking, and it’s easy to get off track. Maybe your sales velocity has diminished because of increasing channel management costs. Perhaps there is...
What Is a Channel Management Process?
Channel management is the set of organized activities and resource allocation used by an organization to define and manage sales, marketing, and operational processes executed indirectly through partner organizations. Its...
3 Things Channel Sales Needs in 2018
Channel Sales involves utilizing external partners and indirect channels, rather than an internal direct sales force, to drive revenue and market penetration. It is crucial for scaling complex organizations by...
5 Things to Look for in Selecting a Great Channel Marketing Agency
If you are selling through the channel in today’s world of borderless enterprises, it is critical to have a partnership with the right channel marketing agency. Whether your core focus...
What does a best-in-class PRM system offer?
More than two-thirds of the global economy flows through the channel, and that includes just about every vertical, from finance, insurance and retail to real estate, life sciences, manufacturing and...
ZINFI Offers Free Unified Partner Management Guidebook (PDF)
Did you know that ZINFI’s Unified Partner Management (UPM) guidebook is available to you free of charge in PDF format? You can download the channel management PDF guidebook. The guidebook...
5 Reasons Why PRM Software Needs to Be User-Friendly
Over the last decade, partner relationship management (PRM) activities have become the central focus for organizations trying to expand their reach via a channel. Many organizations have reduced their dependence...
