No One Has Gotten Digital Marketing Right So Far
Digital marketing remains an evolving discipline where no single formula guarantees consistent success, because audiences shift constantly, attention spans shrink rapidly and content saturation overwhelms even well-funded campaigns, requiring marketers...
5 Ways Inside Sales Has Changed
When you look at the sales landscape and the worldwide marketplace, it is obvious that things have changed A LOT over the past 10 to 20 years, particularly when you...
Channel Marketing Automation Should Shift Towards Partner Sales Enablement
Over the past decade — and particularly over the past five years — many channel marketing automation SaaS startups have entered the marketplace with the hope of garnering the interest...
Why Channel Marketing Automation Needs Concierge Support to Succeed
As vendor organizations trying to sell through the channel deploy channel marketing automation platforms to enable their partners to drive demand from their prospect and customer base, vendors may become...
Do One Really Need This Channel Marketing Automation Platform?
Over the past decade or so, many large organizations have deployed channel marketing automation tools involving partner relationship management (PRM) and partner marketing management (PMM). If you are currently considering...
5 Things Channel Marketing Automation Platform Needs
Over the past decade or so, many companies selling to the channel have invested in some sort of marketing automation tool or platform for their channel activities. More recently, over...
10 Ways To Make The Leap To Video Social Marketing
If 2015 was known as “The Year of the Video”, 2016 has also delivered consistently on that promise. Virtually every social media network is pouring money into their video capabilities....
10 Strategic Ways to Engage in the Digital Marketing Content War
It is no secret that content is still king in the world of digital marketing. There is absolutely no way to get around the need for content to boost search...
5 Cold Email Template Tricks That Get HOT Lead Returns
A well-crafted cold email template transforms outreach efforts by combining personalization, value propositions and clear calls to action that convert unfamiliar recipients into engaged prospects ready for meaningful business conversations....
Why Partner Relationship Management (PRM) Fails Most of the Time
Over the past few years there has been a lot of excitement about partner relationship management (PRM) process development and automation. However, this segment hasn’t really grown as fast as...
What is the Meaning of Partner Sales Enablement?
Over the past couple of decades, two major channel management automation platforms have attracted widespread attention: partner relationship management (PRM) automation and partner marketing management (PMM) automation. However, the most...
5 Key Questions That Unlock B2B Lead Generation Conversion
Successful B2B lead generation requires understanding your prospects deeply before crafting any marketing campaign. Answering five critical questions helps marketers position offerings as solutions rather than sales pitches. These considerations...
