10 Keys To Launching Successful Outbound Marketing Campaigns
To be effective at outbound marketing, one must first have a clear understanding of what it actually means. Outbound marketing by definition refers to paid advertising and media services. That...
Driving Inbound Marketing Leads Through Effective Website Conversion
Inbound marketing is all about bringing in leads. Right? The whole purpose is to drive demand and begin communication with prospective buyers of your product(s) or services(s). In discussions of...
Evolution of Channel Marketing Software
Channel marketing software has evolved from basic spreadsheet tracking into unified cloud platforms that enable vendors to automate partner marketing, reduce costs and scale programs globally across multiple industry verticals....
Redefining Channel Management Through A Unified Lens
Channel management through a unified lens aligns policies, people, processes, programs, and technology platforms. This scalable approach overcomes regional complexity and supports diverse partner types across global ecosystems. Organizations achieve...
4 Values You Should Communicate through Any Cold Calling Script
Each of us knows what it feels like to receive a cold call and know that the caller is reading questions from a uninspired script. While from a process standpoint...
3 Reasons Why Social Marketing Is the New Word-of-Mouth Referral
When social marketing arrived in the landscape of sales, many thought that it was a phase or a fad that would eventually fade out. While the landscape will continue to...
10 Ways to Sharpen Your B2B Marketing Game
B2B marketing has a reputation for complexity. Because B2B transactions occur between two businesses, with diverse groups of people on each side, B2B marketing requires some savviness to get decision-making...
Skyrocket B2B Lead Generation with Amazing Content and Social Media
What is the most important part of your job as a B2B marketer or business development professional in the tech space today? Generating leads! They are the lifeblood of your...
Five Strategic Selling Techniques That Will Improve Your Closing Ratios
The only thing that is consistent in the competitive landscape of the global marketplace is that things are constantly changing. While supply and demand will constantly shift, the one thing...
Why PRM Software Needs To Have Great Incentive Management Capabilities
Over the last decade or so, a new category of software called partner relationship management software or PRM software has been evolving rapidly. What’s the primary driver behind this evolution?...
3 Reasons Multi-Touch Marketing Is Mandatory for Successful Campaigns
Why is multi-touch marketing important? Customers today live in a complex buying world. They now have the option to buy in traditional brick-and-mortar stores as well as online, by phone,...
Four Methods of Refining Your Teleprospecting to Improve Sales Success
Telemarketing has been around for decades, and everyone is very familiar with the dinnertime “Are you happy with your long distance service?” phone call. A proven technique for drumming up...
