What Is the Best-of-Breed Partner Relationship Management Platform
A best-of-breed partner relationship management platform should address the management of the partner lifecycle in a highly efficient and effective way. The five core elements are partner recruitment, partner onboarding,...
What Does Channel Marketing Automation Platform Need To Succeed
Channel marketing automation platforms succeed when they integrate lifecycle management across partner recruitment, training, enablement and incentives while aligning automation capabilities with outsourced marketing services for structured global deployment. Organizations...
Through-Channel Marketing Automation: Must-Haves
Let’s begin this discussion by taking a stab at defining through-channel marketing automation (TCMA). What does it really mean? Basically, it’s about enabling channel partners to generate leads by using...
Five Core Areas for Deploying Channel Marketing Automation
Channel marketing automation streamlines partner recruitment, onboarding, training, enablement and performance management through scalable SaaS platforms that align ecosystem operations with strategic business objectives across global regions. Organizations deploying automation...
10 Keys To Launching Successful Outbound Marketing Campaigns
To be effective at outbound marketing, one must first have a clear understanding of what it actually means. Outbound marketing by definition refers to paid advertising and media services. That...
Driving Inbound Marketing Leads Through Effective Website Conversion
Inbound marketing is all about bringing in leads. Right? The whole purpose is to drive demand and begin communication with prospective buyers of your product(s) or services(s). In discussions of...
Evolution of Channel Marketing Software
Channel marketing software has evolved from basic spreadsheet tracking into unified cloud platforms that enable vendors to automate partner marketing, reduce costs and scale programs globally across multiple industry verticals....
Redefining Channel Management Through A Unified Lens
Channel management through a unified lens aligns policies, people, processes, programs, and technology platforms. This scalable approach overcomes regional complexity and supports diverse partner types across global ecosystems. Organizations achieve...
4 Values You Should Communicate through Any Cold Calling Script
Each of us knows what it feels like to receive a cold call and know that the caller is reading questions from a uninspired script. While from a process standpoint...
3 Reasons Why Social Marketing Is the New Word-of-Mouth Referral
When social marketing arrived in the landscape of sales, many thought that it was a phase or a fad that would eventually fade out. While the landscape will continue to...
10 Ways to Sharpen Your B2B Marketing Game
B2B marketing has a reputation for complexity. Because B2B transactions occur between two businesses, with diverse groups of people on each side, B2B marketing requires some savviness to get decision-making...
Skyrocket B2B Lead Generation with Amazing Content and Social Media
What is the most important part of your job as a B2B marketer or business development professional in the tech space today? Generating leads! They are the lifeblood of your...
