Channel Marketing Obsession with Appointment Setting Campaigns and What to Do about It
With the passage of every day, month and year, content marketing continues to take over marketing (branding and lead generation). Unfortunately, most channel marketers still remain stuck in the archaic...
Channel Marketing Automation Can Increase Channel Management Maturity
Managing a direct sales force is tough, let alone managing an indirect (channel) sales force. The concept of a channel has existed since the existence of fire when one person...
To Ensure Marketing ROI, Why Clients Must Track Agency Costs
A few days ago I read a post on LinkedIn by Tim Williams (a LinkedIn Influencer) entitled “Your Costs Are None of Your Client's Business”. Williams discusses why an agency...
Vision of The Future – The State of Content Marketing in 2025
Bill Gates once said, “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten.” Where will...
Making Deal Registration Work For Your Channel
Deal registration is an incredibly important mechanism to not only eliminate channel conflicts but also reward channel partners to do the right things in the right way. Organizations selling through...
How to Ramp to Revenue Faster Using Partner Relationship Management (PRM) Software
When selling through a channel, chances are every now and then you will need to run partner recruitment (existing and new partners) campaigns into your channel program. Automating your recruitment...
5 Reasons To Insource Event Marketing Management
Before we delve into the reasons why you should consider insourcing your event marketing management activities, let’s take a moment to define clearly where this logic could apply and where it wouldn’t...
Why Web Content Syndication Is Critical for Content Marketing
Consumer and business buyers all go online to do their research before committing to a purchase, reading peer reviews and comparing products as a normal part of their decision making...
3 Ways to Use Your CRM Platform for Partner Relationship Management
Organizations selling via networks of channel partners (resellers, VARs, distributors, wholesales, agents, or other third party arrangement need to have a systematic approach towards partner relationship management (PRM) if they...
5 Myths of Channel Management
A significant portion of both B2B and B2C sales are made through a network of partners and resellers. Even today, however, most companies have antiquated channel management tools that do...
Five Stages of Lead Management
Lead management is one of the top marketing keywords that is searched on Google every day, which is a clear indication of the huge and growing amount of interest in...
How to Use Social Marketing To Increase Partner Portal Usage
Every organization selling through a network of partners; be they resellers, system integrators, agents or franchise holders, struggles with partner engagement. And, one of the main areas of challenge for...
