Partner Marketing Automation Roll Out – 5 Critical Choices You Should Make
Many vendor organizations today are considering the implementation of end-to-end partner marketing automation tools. What’s more, many have already put in place a set of point-tools that are trying to make...
Social Media Syndication – Amplify Your Brand and Generate Leads
The way we go to market to get our messages out to consumers has dramatically changed during the past five years. Social media syndication, in particular, has become a critical...
Social Syndication – A Great Way To Expand Your Social Selling Reach
The process of selling has changed, because the process of buying has changed. No longer do we wait for our phone to ring and to be interrupted by a pushy...
7 Traits of a Highly Successful Channel Partner
Over the past few years, we have gained some fascinating insights into shifts in channel dynamics using our Unified Channel Partner Management Software and Concierge Services to run a number...
How to Make Your Partner Portal More Partner-Friendly
At ZINFI, we work for major global brands and every day help thousands of their channel partners improve productivity. This is not as straightforward as it might be. One of...
Making Content Syndication Work For Your Channel Partners
Vendor organizations that sell through a network of channel partners (resellers, VARS, affiliates and agents) know that most of their partners do not have dedicated marketing resources to keep their...
Channel Marketing Software – Why The Rapid Emergence?
As the world gets more and more digitized, and technology touches every aspect of our lives, one evolution that is consistent across all segments of lives is software-driven automation of...
Channel Sales Management – 9 Ways to Get Promoted
Over my three decades’ experience in channel sales management, I have watched some people rise to the top, while others just don't know why they are not getting promoted. Based...
Channel Marketing Automation – Key Risks IT Partners Must Manage To Succeed In Business
If an Information Technology (IT) solution provider doesn’t manage a few key technology trends effectively (please read our previous article "3 Macro Trends That Could Put Your IT Channel Partners Out of...
How to Create An Integrated Framework for Partner Relationship Management
Whether you are selling through the channel to end businesses or consumers, chances are you may be grappling with one or more of the following challenges: too much churn in...
3 Macro Trends That Could Put Your IT Channel Partners Out of Business
The Information Technology Channel Partners has gone through three profound changes over the four decades or so of its existence. The first was the channel’s transition from being largely white...
Key Channel Sales Metrics You Must Track
“What you measure is what you get” is a great business mantra. And when it comes to sales, it becomes much more than that: it’s a practice that drives the...
