3 Ways to Use Your CRM Platform for Partner Relationship Management
Organizations selling via networks of channel partners (resellers, VARs, distributors, wholesales, agents, or other third party arrangement need to have a systematic approach towards partner relationship management (PRM) if they...
5 Myths of Channel Management
A significant portion of both B2B and B2C sales are made through a network of partners and resellers. Even today, however, most companies have antiquated channel management tools that do...
Five Stages of Lead Management
Lead management is one of the top marketing keywords that is searched on Google every day, which is a clear indication of the huge and growing amount of interest in...
How to Use Social Marketing To Increase Partner Portal Usage
Every organization selling through a network of partners; be they resellers, system integrators, agents or franchise holders, struggles with partner engagement. And, one of the main areas of challenge for...
Partner Marketing Automation Roll Out – 5 Critical Choices You Should Make
Many vendor organizations today are considering the implementation of end-to-end partner marketing automation tools. What’s more, many have already put in place a set of point-tools that are trying to make...
Social Media Syndication – Amplify Your Brand and Generate Leads
The way we go to market to get our messages out to consumers has dramatically changed during the past five years. Social media syndication, in particular, has become a critical...
Social Syndication – A Great Way To Expand Your Social Selling Reach
The process of selling has changed, because the process of buying has changed. No longer do we wait for our phone to ring and to be interrupted by a pushy...
7 Traits of a Highly Successful Channel Partner
Over the past few years, we have gained some fascinating insights into shifts in channel dynamics using our Unified Channel Partner Management Software and Concierge Services to run a number...
How to Make Your Partner Portal More Partner-Friendly
At ZINFI, we work for major global brands and every day help thousands of their channel partners improve productivity. This is not as straightforward as it might be. One of...
Making Content Syndication Work For Your Channel Partners
Vendor organizations that sell through a network of channel partners (resellers, VARS, affiliates and agents) know that most of their partners do not have dedicated marketing resources to keep their...
Channel Marketing Software – Why The Rapid Emergence?
As the world gets more and more digitized, and technology touches every aspect of our lives, one evolution that is consistent across all segments of lives is software-driven automation of...
Channel Sales Management – 9 Ways to Get Promoted
Over my three decades’ experience in channel sales management, I have watched some people rise to the top, while others just don't know why they are not getting promoted. Based...
