7 Tools You Need To Be Successful in Social Selling
How things have changed during the past decade! Just a few years ago, outbound business-to-business (B2B) selling to the mid-market and enterprise – was mostly an exercise in cold calling....
5 Tips for a Winning Trifecta: Search Marketing, Social Marketing and Email Marketing
Wikipedia defines trifecta as “a parimutuel bet in which the bettor must predict which horses will finish first, second, and third in exact order.” The good news is that when you are...
Why a Lead Management System Is Critical for Channel Sales
Most vendors spend millions of dollars in generating end user awareness and inbound leads. However, very few have systems in place for getting those leads effectively to channel partners. Instead,...
7 Market Development Funds Programs That Yield Results
We frequently see vendors and providers struggling to figure out what would be the right set of programs to use Market Development Funds (MDF) or Co-operative (Co-op) Marketing Funds effectively...
Making Market Development Funds Work for You
There’s a pot of gold waiting for IT solution providers – and technology vendors are almost uniformly frustrated in getting their channel to make use of it. Vendors who sell...
How Partner Profiling Can Increase Your Channel Sales
Most organizations who sell through the channel have both productive and unproductive partners. One of the easiest ways to grow revenue is to figure out how to transform some of...
Must-Haves for Your Partner Portal – Part 2 of 2
In this hypercompetitive world, the ease-of-use of a vendor’s partner portal plays a huge role in portal utilization. The way in which content is uploaded and managed; responsiveness; user-friendliness of the...
Must-Haves for Your Partner Portal – Part 1 of 2
Most partner portals today are a reflection of how the world used to be versus how they need to be. As we talk to our client base and their channel...
“Must-Haves” for Your Partner Portal
Most partner portals today are a reflection of how the world used to be versus how they need to be. As we talk to our client base and their channel...
What Can You Do to Drive Your Market Development Funds Utilization?
At ZINFI, we do a bi-annual worldwide channel survey across a broad range of channel partners and resellers to understand various opportunities related to marketing and sales activities. One of...
Why Web Content Syndication Isn’t Always the Answer for Channel Marketing Automation
While high-end Web Content Syndication tools have existed for more than a couple of decades, the introduction of simple product showcase syndication for partners’ websites is relatively a new weapon...
Using Integrated Marketing Tools Effectively for Channel Marketing Automation
Executive Summary (TL;DR) Modern distributed growth relies on scaling expertise, not just headcount. Successful organizations leverage Channel Marketing Automation to synchronize brand standards across thousands of independent partners. By integrating...
