How To Select a PRM Software Vendor
Many organizations selling through the channel today are trying to determine how best to automate their partner relationship management (PRM) process. In order to do so, quite a few are...
Challenges of Channel Management
Introduction Channel management is complex primarily because of what it tries to manage. The word “management” implies some level of control to achieve performance from an individual or from a...
The Most Important Feature for Your PRM Software
The most recent trend in channel marketing automation has been the rapid deployment of Partner Relationship Management (PRM) Software along with Partner Marketing Management (PMM) capabilities in multiple industry verticals....
Making Deal Registration Work For Your Channel
Deal registration is an incredibly important mechanism to not only eliminate channel conflicts but also reward channel partners to do the right things in the right way. Organizations selling through...
How to Ramp to Revenue Faster Using Partner Relationship Management (PRM) Software
When selling through a channel, chances are every now and then you will need to run partner recruitment (existing and new partners) campaigns into your channel program. Automating your recruitment...
3 Ways to Use Your CRM Platform for Partner Relationship Management
Organizations selling via networks of channel partners (resellers, VARs, distributors, wholesales, agents, or other third party arrangement need to have a systematic approach towards partner relationship management (PRM) if they...
5 Myths of Channel Management
A significant portion of both B2B and B2C sales are made through a network of partners and resellers. Even today, however, most companies have antiquated channel management tools that do...
How to Use Social Marketing To Increase Partner Portal Usage
Every organization selling through a network of partners; be they resellers, system integrators, agents or franchise holders, struggles with partner engagement. And, one of the main areas of challenge for...
How to Make Your Partner Portal More Partner-Friendly
At ZINFI, we work for major global brands and every day help thousands of their channel partners improve productivity. This is not as straightforward as it might be. One of...
Channel Marketing Automation – Key Risks IT Partners Must Manage To Succeed In Business
If an Information Technology (IT) solution provider doesn’t manage a few key technology trends effectively (please read our previous article "3 Macro Trends That Could Put Your IT Channel Partners Out of...
How to Create An Integrated Framework for Partner Relationship Management
Whether you are selling through the channel to end businesses or consumers, chances are you may be grappling with one or more of the following challenges: too much churn in...
3 Macro Trends That Could Put Your IT Channel Partners Out of Business
The Information Technology Channel Partners has gone through three profound changes over the four decades or so of its existence. The first was the channel’s transition from being largely white...
