Best Practices Articles
Partner Ecosystem Playbook: Build, Scale, Succeed Best Practices
Best Practices Guides. A strategic guide to building high-impact partner programs with PRM software. Download your COMPLIMENTARY COPY of Partner Ecosystem Playbook: Build, Scale, Succeed Guide. A strategic guide to...
Next-Gen PartnerOps Video Podcast featuring Meaghan Moore – Leadership at a Global Scale: ServiceNow Partner Marketing
Leadership at a Global Scale: ServiceNow Partner Marketing In the dynamic world of technology and global business, effective partner marketing is no longer just about campaigns; it's about strategic leadership,...
Mastering LinkedIn: Building Personal Brands for Social Selling Best Practices
Best Practices Guides. Unlock the Power of Authentic Engagement for B2B Revenue Growth. Download your COMPLIMENTARY COPY of Mastering LinkedIn: Building Personal Brands for Social Selling Guide. Unlock the Power...
Unified Communications: The Backbone of Modern Digital Growth Best Practices
Best Practices Guides. Download the official guidebook built from the podcast conversation with Kameron Olsen, which was created for channel leaders ready to take action. Download your COMPLIMENTARY COPY of...
Next-Gen PartnerOps Video Podcast featuring Will Taylor – Humanizing Brands: Authentic Stories for Connecting & Partnering
Humanizing Brands: Authentic Stories for Connecting & Partnering In this episode, Sugata Sanyal Founder & CEO of ZINFI, hosts a compelling discussion with Ademola Adelakun, Founder of A2 Media, and...
Channel Sales: Cultivating a Growth Mindset for Success
Channel Sales success relies on cultivating a growth mindset, shifting the view of selling from innate talent to a collection of learnable, specific skills. This approach, paired with AI-driven automation...
PRM Strategy for Large Manufacturing Companies: Leveraging Automation for Growth
A comprehensive partner relationship management (PRM) strategy enables large manufacturers to automate and scale their channel operations. This approach is essential for managing complex partner networks and driving significant business...
Channel Sales: Essential Tactical Skills for Modern Growth
Channel Sales involves vendors utilizing indirect partners to distribute products and services, requiring partners to master complex selling techniques. Success today depends on moving beyond product features to sophisticated discovery...
Channel Sales: Adapting Skills for Modern Growth
Channel sales strategies must evolve from passive demand fulfillment to active demand creation as economic shifts, complex buying processes, and AI disruption reshape how organizations drive B2B revenue through partner...
ZINFI Tops G2 Summer 2025 Partner Relationship Management Grid with Highest Customer Satisfaction Score
ZINFI Again Named a G2 Leader in Partner Relationship Management for Summer 2025, Achieving Highest Satisfaction Rating in the Industry. Pleasanton, CA — July 7, 2025 – ZINFI Technologies, Inc.,...
Partner Relationship Management: Unlocking Value for Manufacturing Channels
Partner Relationship Management provides manufacturers with a crucial framework for managing complex indirect sales channels. It helps orchestrate distributors, dealers, and VARs to drive growth and efficiency. The manufacturing industry...
Why SDR Enablement Fails—and How to Fix It with Learning Management Automation
SDR enablement often fails. Traditional methods lack depth and consistency. Companies need strategic training and coaching. Learning management automation helps fix this. It creates immersive onboarding and ongoing development. SDRs...