Channel Marketing
Podcast – Channel Marketing Software In a Remote World
Channel marketing software has focused on all aspects of remote marketing, including “market to,” “market through” and “market with” activities. This podcast discusses these activities in a bit more detail...
Managing Leads Using Partner Relationship Management Platform
Organizations selling through the channel always worry about one primary thing: driving more sales at a lower cost. The entire purpose of a channel organization is to extend reach to...
Partner Relationship Management
Podcast – Managing Leads Using Partner Relationship Management Software
A major focus for any partner relationship management (PRM) program is a unified lead management capability for generating leads and distributing them to partners—but also for allowing partners to generate leads and...
Manage Partners Remotely Using Partner Relationship Management Software
Over the past 40 years the world has been speeding up the pace of digital adoption. While it may seem like Amazon was founded yesterday, it was actually founded in...
Partner Relationship Management
Podcast – Managing Partners Remotely Using Partner Relationship Management Software
Partner management has existed since commerce existed in pre-historic times, but over the past few decades, with the adoption of digital tools and digitization of commerce, more and more companies...
Partner Relationship Management In a Post-Pandemic World
Effective partner relationship management is now defined by digital transformation and flexibility. The business landscape shifted dramatically, forcing companies to rethink their channel strategies. Adapting to this new environment is...
Partner Relationship Management
Podcast – Connecting Your Salesforce CRM to a Partner Relationship Management Platform
The fact that CRM systems also lack built-in applications essential for PRM means they fall short of providing true Unified Partner Management (UPM). This is why connecting an existing CRM infrastructure like...
Connecting Salesforce CRM to Partner Relationship Management Platform
It has been almost two decades since customer relationship management (CRM) applications began to be adopted as a powerful way to automate sales processes. Meanwhile, we have also seen marketing...
Partner Relationship Management
Podcast – Connecting Your HubSpot CRM to a Partner Relationship Management Platform
HubSpot’s superior ease of use and its much-needed native integrations between marketing and sales have allowed it to capture a significant portion of the SMB and mid-market customer base. Many of...
Connecting HubSpot CRM to Partner Relationship Management Platform
Connecting HubSpot with a Partner Relationship Management platform unifies your sales data. This integration streamlines channel operations for significant growth and efficiency. It provides a single source of truth for...
ZINFI Again Named a Leader as G2 Reports Most Recent User Ratings for Partner Management Software
Validated reviews from G2 user community and data aggregated from online sources and social networks earn ZINFI platform consistently high scores across all metrics, including 98% for Quality of Support...
Through Channel Marketing Automation
Podcast – What Is Email Marketing in Through Channel Marketing Automation
If you manage a distributed network of partners and they are more than just a fulfillment arm for you, then chances are you have considered through-channel marketing automation (TCMA). In...