All Podcast, Partner Relationship Management

Podcast – Managing Leads Using Partner Relationship Management Software

A major focus for any partner relationship management (PRM) program is a unified lead management capability for generating leads and distributing them to partners—but also for allowing partners to generate leads and close deals on their own. In this podcast, we have explored how partner relationship management automation can help organizations generate more leads at a lower cost and then manage the lifecycle to attain a higher sales closure rate.

Managing Leads Using Partner Relationship Management Software