Best Practices Articles

7 Tools You Need To Be Successful in Social Selling
How things have changed during the past decade! Just a few years ago, outbound...
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5 Tips for a Winning Trifecta: Search Marketing, Social Marketing and Email Marketing
Wikipedia defines trifecta as “a parimutuel bet in which the bettor must predict which horses will finish...
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Why a Lead Management System Is Critical for Channel Sales
Most vendors spend millions of dollars in generating end user awareness and inbound leads....
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7 Market Development Funds Programs That Yield Results
We frequently see vendors and providers struggling to figure out what would be the...
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Making Market Development Funds Work for You
There’s a pot of gold waiting for IT solution providers – and technology vendors...
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How Partner Profiling Can Increase Your Channel Sales
Most organizations who sell through the channel have both productive and unproductive partners. One...
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Must-Haves for Your Partner Portal – Part 2 of 2
In this hypercompetitive world, the ease-of-use of a vendor’s partner portal plays a huge...
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Must-Haves for Your Partner Portal – Part 1 of 2
Most partner portals today are a reflection of how the world used to be...
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“Must-Haves” for Your Partner Portal
Most partner portals today are a reflection of how the world used to be...
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What Can You Do to Drive Your Market Development Funds Utilization?
At ZINFI, we do a bi-annual worldwide channel survey across a broad range of...
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Why Web Content Syndication Isn’t Always the Answer for Channel Marketing Automation
While high-end Web Content Syndication tools have existed for more than a couple of...
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Using Integrated Marketing Tools Effectively for Channel Marketing Automation
Many Channel Marketing Automation vendors today provide tools such as email marketing, event marketing, and...
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