Best Practices Articles
Making Lead Management Work for Your Channel Sales

Making Lead Management Work for Your Channel Sales

Lead management appears to be extremely complicated for organizations selling through the channel. However, it doesn’t have to be that way. While it does require some planning, developing and deployment—along...
Why Your Partner Portal Needs to Focus on Sales Enablement

Why Your Partner Portal Needs to Focus on Sales Enablement

If you are selling through the channel, your partner portal is a primary way of staying in touch with your partner base and keeping them informed of your latest offerings,...
ZINFI 2017 Silicon Valley Channel Management Best Practices Symposium

ZINFI 2017 Silicon Valley Channel Management Best Practices Symposium

The One-Day Event Features a Line-up of Channel Management Thought Leaders Who Will Present Best Practices and Share Real-Life Case Studies Pleasanton, CA — September 21, 2017 — ZINFI Technologies,...
The Future of Channel Sales

The Future of Channel Sales

Channel sales organizations must prepare for unprecedented scale and complexity as globalization, digitization, and expanding middle-class populations reshape how products and services reach billions of new consumers worldwide. Companies that...
ZINFI Announces Unified Partner Management Connector on the Salesforce AppExchange, the World’s Leading Enterprise Apps Marketplace

ZINFI Announces Unified Partner Management Connector on the Salesforce AppExchange, the World’s Leading Enterprise Apps Marketplace

ZINFI customers can now access a deeper integration with ZINFI’s Unified Partner Management (UPM) solutions Pleasanton, CA — September 12, 2017 — ZINFI Technologies, Inc., a company leading the definition...
Why Telemarketing Is a Dead Profession

Why Telemarketing Is a Dead Profession

Most of us have a pretty clear idea of what telemarketing is, but it might be useful to have a quick refresher. Wikipedia defines telemarketing as “a method of direct...
NEC Partner TELECO Uses Channel Marketing Automation Platform from ZINFI to Rapidly Expand Its Dealership Network

NEC Partner TELECO Uses Channel Marketing Automation Platform from ZINFI to Rapidly Expand Its Dealership Network

Channel Marketing Automation from ZINFI Being Used by TELECO to Rapidly Expand Its Dealership Network Download Success Story PDF » Challenges In the world of B2B selling through the channel,...
NEC Partner TELECO Uses ZINFI Channel Marketing Automation Platform to Rapidly Expand Its Network of Telecommunications Dealerships

NEC Partner TELECO Uses ZINFI Channel Marketing Automation Platform to Rapidly Expand Its Network of Telecommunications Dealerships

Reseller garners 50% open rate and 16% click-through rate on its way to signing up 47 new dealers in just a few weeks to carry NEC solutions SILICON VALLEY, CA,...
How to Increase the Probability of Success for Channel Management Programs

How to Increase the Probability of Success for Channel Management Programs

One of the biggest challenges for a vendor in worldwide channel management who rolls out one or more “new” channel programs is to make sure that the partners who are...
ZINFI Wins Silver for Best New Products and Services in the 9th Annual Golden Bridge 2017 Awards®

ZINFI Wins Silver for Best New Products and Services in the 9th Annual Golden Bridge 2017 Awards®

ZINFI has been awarded the prestigious Silver status in the 2017 Golden Bridge Awards SILICON VALLEY, California — August 22, 2017 — ZINFI Technologies, Inc., a company leading the definition...
What Is PRM?

What Is PRM?

In channel management, PRM stands for partner relationship management. (If you want to know what PRM stands for in other industries, please consult this prm acronyms article, where we have...
ZINFI Hosts B2B Lead Management Best Practices Webinar with SiriusDecisions Guest Speaker

ZINFI Hosts B2B Lead Management Best Practices Webinar with SiriusDecisions Guest Speaker

Learn Key Lead Management Issues and State of the Art Lead Management Processes to Drive Better ROI Through the Channel Pleasanton, CA — August 16, 2017 — ZINFI Technologies, Inc.,...
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